Case Sutdy: Watch Empire
Ranked 15 Top Organic Keywords On Google Maps
Dive into the compelling case study of Watch Empire, as they witness exponential growth through organic search, and uncover the secrets to their success.
Listing on search in one month 12900 customers
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Listing on maps in one month 12700 customers
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Visits the website 300+ customers from Google Maps
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About the company
Background
For those who value old timepieces, the Ireland-based company Watchempire provides a comprehensive variety of watch sale, repair, and valuation services. They also sell high-quality watch accessories. Watch Empire is part of Kish Jewellers’ company.
Understanding the vintage watch business
Challenge
Naturally, your website is a key component of this. Users will be interested in a website that has a distinct emphasis. Adding a ton of random elements and calling it a day is the worst thing you could do. Early on, you should have a clear objective that will help customers comprehend what your company has to offer them.
- Research competitors and conduct keyword research
- Focus on high-quality content creation for Service pages and primary keywords with high search volume
- Maximize on-page optimization
- Build local citations and register for local directories
- Strategy to increase the visits on Google Maps and in the store
- Check competitors every month what they are doing
Scaling the local painting business in Dublin
Strategy
A solid case study is always appreciated, especially in SEO. It’s ironic that despite the abundance of SEO case studies, there is still a dearth of information, more especially, case studies that offer truly useful advice. The redevelopment began in 2017, with the new site’s launch date set in 3 months.
None of the acquired brands had any notable organic rankings and was instead acquired mainly for the purpose of obtaining the technology and incorporating the clients under the main brand’s umbrella (a very wise growth plan!).
In order to develop a master content map that would inform the redirect map, it was crucial to scrape all current rankings (if any) for each site, examine all of the content, and decide what should live where on the new site.
UX strategy
Build
Our design team decided on a simple, modern approach to convey the calibre of Watchempire. Elementor was installed on Astra and the website was built with the WordPress CMS. The client requested a neat, simple style with eye-catching images, so we decided to go with clean brown and orange hues.
Test and Launch
The final step was testing on computers, tablets, and mobile phones. Despite the perception that everyone should have a mobile website, not everyone is genuinely optimized for that. Everyone should have been prepared, but few did so five years ago when it became clear how profoundly the mobile revolution would change everything. 50% of all Google searches are conducted on mobile devices, and many people use Alexa and Siri to find locations and other information. When everything was executed smoothly, we launched the website.
SCALING WITH CONTENT RESEARCH AND SEO
Results
Since Google frequently modifies their sophisticated algorithms, what helped to rank yesterday may be wholly irrelevant today. In fact, it’s possible that you’re still utilizing SEO techniques that Google no longer recognizes as excellent practices. When these strategies are used improperly, as with link building, they can result in fines and even total removal from Google organic search results. You may relax knowing that we’ve put together a useful list of white-hat SEO strategies to assist your company to outperform the competition in organic search results.
What we did
The single most important factor in your website’s onsite SEO ranking in 2022 will be its content. Even more important, the information ought to be relevant to what your clients are looking for.
- Develop an integrated site-wide keyword strategy
- Develop high-quality content
- Create URL strategy to take advantage of established value
- Remove and merge sections of the old website to support keyword strategy
- Post-website launch, SEO monitoring to fix issues
- Deep competitor research
- High-quality link-building and citations
Local SEO for Painting In Colour
Watchempire
Keyword: vintage watches (radius 5km)
Google My Business has become the leader in local search. After conducting our onboarding interview with the Webjuice team, we developed a distinctive local SEO approach that targeted neighbourhood residents looking for vintage and omega watches in Dublin.
- Visits to the store and leads increased by 500%
- Listing on search in one month 12900+ customers
- Request directions in one month 12700+ customers
- 20+ people call in one month
- 63+ Customers request directions