From new Dublin brand to 60+ qualified leads a month — Painting in Colour.

Where they started

Robert started Painting in Colour with a different problem from most of our clients. He didn't have a 10-year reputation to scale. He didn't have a customer database to email. He had a small team that did good work, a domain name, and a market that was already crowded with painters who'd been collecting Google reviews and rankings since 2010.

The brand was brand new. Beautiful logo, beautiful portfolio shots, brand-new website that brought in zero calls. He didn't need an SEO refresh — he needed to be discoverable from absolute zero, fast enough to keep his small crew busy.

The actual problem

It wasn't a "we're losing rankings" story. It was "we don't exist on Google" — a different starting point, a different play:

• A new domain with no link history. Google had no reason to trust them. The competitors had decade-old citation footprints.
• Zero Google reviews, while the established Dublin painters had 30–80.
• A Google Business Profile that was a shell — one category, three photos, no services, no posts, no Q&A, no products.
• The website ranked for the exact business name. Nothing else. Not "painters Dublin," not "interior painters Castleknock," not "house painters near me."
• No phone ringing. The crew had two weeks of work booked. After that, nothing.

What we did

For a brand with no history, the order matters. SEO compounds slowly — leads can't wait three months. We sequenced the work so the phone started ringing in week one and never stopped.

The outcome

The numbers stacked up faster than even we expected — partly because the brand was new and Google had room to assign trust quickly, partly because the crowded market was full of competitors who'd never bothered to optimise their GBPs.

• 60+ qualified leads per month — combined Maps calls, contact-form fills, and direct phone calls.
• 200% increase in GBP store visits and leads (Google's own analytics).
• 128 customers arrived from Google Maps in a single peak month.
• 9,000+ profile searches per month across the GBP.
• 10,900+ map listing impressions per month.
• 45+ direct phone calls per month from the GBP "Call" button alone.
• Map pack #1 in the primary postcode by month two; top three across multiple postcodes by month four.

What changed for them

Three months in, Robert hired a second crew. The Google Ads spend dropped by 60% as organic and Maps took over the lead-generation work. Painting in Colour — with no history, no link profile, and no reviews on day one — now ranks above Dublin competitors who've been doing this since 2010.

None of the work was glamorous. We rebuilt a GBP, cleaned up 78 citation entries, wrote postcode landing pages, and asked every customer for a review. None of it would impress an SEO conference. All of it added up to a phone that won't stop ringing.