Technical foundation
Indexation cleanup, faceted-search noindex strategy, internal-search-result blocking, sitemap by template, canonical map, JS rendering audit, Core Web Vitals on category + product templates.
E-commerce SEO Dublin · Shopify · WooCommerce · Magento
E-commerce SEO Dublin: turn your store into a ranking, converting machine.
E-commerce SEO is its own discipline. Product pages, category pages, faceted search, internal-search indexation, product schema, review snippets, image strategy, JS rendering. We've ranked Shopify, WooCommerce, Magento, BigCommerce, and custom stores across Ireland, the UK, and the US.
Shopify
WooCommerce · Magento · BigCommerce
Product Schema
Review · Price · Availability · Brand
12+ years
Ranking online stores since 2012
5★
Verified Google reviews
Why your store isn't ranking
You have 4,000 products. Forty of them rank for anything.
E-commerce sites have unique technical challenges — faceted search creating millions of URLs, thin product pages with vendor-supplied copy, weak category architecture, missing schema, JS-heavy themes that break rendering. Most Irish e-commerce stores leak 70% of their potential organic traffic to fixable technical and structural issues.
Half your products aren't indexed. Search Console says "Crawled — currently not indexed" on thousands of URLs.
Faceted search creates millions of crawlable URLs. Crawl budget is wasted, indexation is bleeding, and Google's confused about your real architecture.
Your category pages have 200 words of generic copy and rank for nothing. They should be your highest-converting traffic source.
Product schema is missing or broken — no review stars, no price, no availability. The rich result that doubles CTR is gone.
Product descriptions are vendor-supplied boilerplate also published on 200 other stores. There's nothing distinct for Google to rank.
Out-of-stock products are 404ing or being deleted — taking their backlinks, traffic, and rankings down with them.
Internal-search results pages are getting indexed and competing with your real category pages.
Site speed is failing on mobile. Heavy theme, third-party apps stacked, unoptimised images — Core Web Vitals tank, conversion follows.
Brand and informational queries (how to choose, sizing guides, comparisons) go to competitor blog posts. They get the consideration traffic — you don't.
Proof · E-commerce SEO compounds
Get the architecture right. Every product benefits.
E-commerce SEO is leverage. Fix the category template once and 50 categories improve. Fix the product schema once and 4,000 products get rich results. The work doesn't scale linearly — it compounds across every URL on the store. We've taken stores from "indexed but invisible" to leading their category in 6–9 months without rebuilding the platform.
- Product schema — review · price · availability · brand · GTIN
- Category architecture — depth, breadcrumbs, internal linking
- Faceted-search strategy — what to index, what to noindex, what to canonical
- Out-of-stock policy — preserve URLs, redirect, repurpose, never delete
- Content layer — buying guides, comparisons, sizing — own the consideration query
E-commerce SEO services · What's actually included
A complete e-commerce SEO system.
E-commerce SEO is six work streams: technical foundation, category architecture, product page optimisation, schema, faceted-search strategy, and content layer (buying guides + comparisons). We do all six and ship them in priority order.
Category architecture The biggest lever
Category pages are the highest-converting organic traffic source most stores ignore. We engineer the category structure — depth, internal linking, breadcrumbs, faceted-search rules, intent-matched copy, related-product blocks, schema. Get the categories ranking and the rest of the store moves with them.
Audit my categories →Product schema + rich results
Product, Review, AggregateRating, Offer, Brand, GTIN. Validated, monitored, and aligned with the rendered content. Rich snippets that double CTR on product queries.
Product page optimisation
Title and H1 templates that scale, unique copy at the top, vendor-supplied content moved below the fold, internal cross-sells, FAQ blocks, review surfacing, breadcrumb logic.
Faceted-search strategy
Decide which filtered URLs are worth indexing, which need noindex, and which should canonical to the parent. Done right, faceted search becomes a long-tail traffic engine. Done wrong, it tanks the whole site.
Content layer (consideration)
Buying guides, comparisons, sizing charts, "best X for Y" articles. The content that wins the consideration query — and links from your blog post into the relevant category and products.
Out-of-stock + product lifecycle
Don't delete out-of-stock URLs. Don't 404 them. We engineer a lifecycle policy — keep the URL, message availability, redirect to a relevant alternative when discontinued, preserve the equity. Most stores throw away thousands of links by deleting products.
How our e-commerce SEO process works
From indexed but invisible to leading the category in 4 steps.
E-commerce SEO compounds. Fix the architecture once and the work scales across thousands of URLs. We sequence the fixes so the high-leverage ones ship first.
01
Audit
We review your site, rankings, local visibility, competitors, and key page opportunities to identify what's holding growth back.
02
Fix
We resolve the technical and on-page issues that are hurting search performance and making it harder for the right pages to rank.
03
Build
We improve or create the pages that matter most — service pages, local pages, supporting content, and stronger conversion paths.
04
Grow
We monitor performance, refine the strategy, expand coverage, and keep building long-term visibility that turns into leads.
Watch · 30 seconds
E-commerce SEO — skip paid ads, own organic.
Buyers are 8.5× more likely to convert from organic search than paid ads. A 30-second look at how Webjuice grows e-commerce revenue through SEO instead of ad spend.
Results · E-commerce + multi-channel wins
Real stores. Real revenue from organic.
HW
Fashion E-commerce · SK · CZ · AT · HU€1.4M cross-border revenue, +890% organic — Happywoman.
Replatform, category-page rebuild, original product copy at scale, and native-translator localisation across four markets. Instagram-led fashion brand became an organic-led e-commerce business.
12-month revenue€1.4M
MFV
Niche Fashion · Central Europe€380K in 4 peak months — My Fur Vest.
Single-category, brutally seasonal faux-fur brand. Niche-depth category architecture + consideration-phase content + cross-border localisation concentrated revenue into the months that matter.
Peak season revenue€380K
GZ
Gazebos & Pergolas · SK · AT · HU+1,200% leads in 6 months across 4 languages — Gazebo.
Multilingual replatform, native-translator content, multi-country GBP setup, and Search Ads + remarketing scaled lead volume 12× in half a year.
6-month lead growth+1,200%
PG
Franchise · United States · 40+ locations+400% organic for Pure Green via category + technical + content.
Multi-location e-commerce architecture, category schema, content layer, and technical foundation across 40+ franchise locations.
12-month organic+400%
Reviews · Real Irish clients
5★ from stores that now lead their category.
Before, we barely showed up on Google Maps and our website wasn't bringing in customers. A friend referred us to Webjuice and they delivered real results fast. Professional, supportive, and very affordable. Highly recommend to any business that wants better local visibility and more enquiries.
Ariana Mannion
Verified · Google Review
Big thanks to Mike and the Webjuice team. They sorted out our Google Business Profile and within about five months we started getting noticeably more calls and enquiries. Professional, responsive, genuinely knowledgeable — clear advice, no fluff, and the results really do speak for themselves.
Sadie Flynn
Verified · Google Review
Webjuice helped me grow my business online and made real improvements to my website along the way. They explained everything clearly, focused on what would actually move the needle, and delivered results without the usual fluff. Practical, consistent, and genuinely supportive.
Michael Lynch
Verified · Google Review
Webjuice have been fantastic to work with. They really took the time to understand our business and quickly improved our visibility on Google. Clear communication, measurable results, and they genuinely care about helping us grow. We've seen a real increase in quality leads since working with them.
Melissa Tudd
Verified · Google Review
Recommended Path · Guided SEO funnel
The next step is simple: one clear SEO fix.
Most businesses do not need a monthly SEO retainer first. We check what is blocking your rankings, recommend the right one-time fix, and only suggest monthly SEO care if it makes sense after that. If SEO is not the right next investment, we’ll tell you.
Free SEO Snapshot
Free · No call required
You do not need to choose a package yet. We’ll review your site and send a short recommendation by email.
- We check your website
- We check your Google visibility
- We check your local or e-commerce opportunity
- We tell you the best next step
Step 2 · We recommend one fix Option A Option B Option C
One-time fixes, recommended after the snapshot.
You are not expected to compare every service. We use the snapshot to point you to the fix that matches your website, market, and opportunity.
Local SEO Fix
from €1,497
One-time · Local service businesses
For local service businesses that want more calls, leads, and map rankings.
- Improve your Google Business Profile
- Fix your key service pages
- Improve local keyword targeting
- Fix important website SEO issues
- Give you a clear 30-90 day SEO plan
E-commerce SEO Fix
from €2,997
One-time · Online stores
For online stores that want more organic sales from Google.
- Improve category and product SEO
- Help Google understand your store
- Fix technical issues blocking visibility
- Improve product/category structure
- Give you a 90-day SEO plan
SEO Website Rebuild
from €3,497
One-time · When the site blocks SEO
For businesses whose website is too slow, messy, or hard to rank.
- Rebuild slow or outdated pages
- Preserve important URLs and rankings
- Improve speed and structure
- Set up SEO, tracking, forms, and conversion basics
Built to be fast, clean, and easy for Google to understand.
After the foundation is fixed, you can add monthly SEO Care.
You can stop after the one-time fix. SEO Care is optional, and we only recommend it if continued growth is worth it.
| Plan | Best for | Monthly |
|---|---|---|
| Local Care | Markets usually under 100k population with light to moderate competition | €997/mo |
| Regional Care | 100k-500k population markets, larger service areas, or niches with stronger competitors | €1,497/mo |
| Metro Care | 500k+ population markets, multi-location businesses, high-value niches, or tougher competitor sets | €2,497/mo |
| E-commerce Care | Online stores | from €1,497/mo |
Population is only a guide. Final fit depends on competitor strength, lead value, number of services, website condition, and niche difficulty. Dentists, solicitors, roofing, construction, finance, clinics, and other high-value sectors can need a higher tier even in smaller markets.
We also check how your business appears in AI search tools like ChatGPT and Google AI Overviews, but the offer stays simple: fix the SEO foundation first, then grow from there.
E-commerce SEO FAQ
E-commerce SEO, answered honestly.
The questions Irish online stores ask before investing in SEO.
Which platforms do you work with?
Shopify, WooCommerce, Magento (1 + 2 / Adobe Commerce), BigCommerce, Salesforce Commerce Cloud, and custom builds. Each platform has different SEO quirks — Shopify limits robots.txt access, WooCommerce hits performance walls fast, Magento has technical SEO depth most agencies don't reach. We've ranked all of them.
How long until I see results?
Quick wins (schema, indexation cleanup, category copy) move within 30–60 days. Architecture work compounds over 3–6 months. Most clients see meaningful organic revenue impact inside 6 months.
Should I delete out-of-stock products?
No. You destroy URLs that have backlinks and rankings. We engineer a lifecycle policy — keep the URL, message availability, recommend alternatives. When a product is permanently discontinued, redirect to the closest alternative or category. Don't delete.
What about faceted search — should I block it?
It depends. Some filtered URLs are valuable long-tail traffic ("blue running shoes size 9"). Others are noise that wastes crawl budget. We audit which combinations have search demand, mark those indexable, and noindex/canonical the rest. Done right, faceted search becomes a traffic source. Done wrong, it tanks the site.
Do I need product schema?
Yes — and most stores have it half-broken. Product schema with Review, Offer, Price, Availability, and Brand fills out enables rich results that double CTR on product queries. Validated and aligned with rendered content, not just declared in markup.
My theme is slow — does that matter?
Yes. Core Web Vitals are a ranking factor and a conversion factor. Heavy themes, stacked third-party apps, unoptimised images — they tank both. We audit performance per template and fix the bottlenecks (image strategy, app cleanup, code splitting, CDN config).
Can you help with replatforms?
Yes. Replatforms are where most e-commerce SEO equity dies. We map every URL 1:1, audit the new template's SEO surface before launch, monitor through cut-over, and clean up at 30/60/90 days. The work that destroys most rebuilds, done properly.
How much does e-commerce SEO cost?
Start with the free SEO Snapshot. The usual next step is an E-commerce SEO Fix from €2,997. Multi-store, replatform, large-catalogue, or technically risky sites may need the €497 SEO Growth Audit before we scope the fix safely.
Turn your store into a ranking, converting machine.
free AI Search Snapshot. We'll come back with the prioritised fix list — categories, products, schema, faceted search, technical, content — ranked by impact.