SEO Consultant Dublin · Senior advisory · Mike Barus

SEO consultant Dublin: strategic advice for teams that already do the work.

You have an in-house marketer, a developer, and a content writer. What you don't have is a senior SEO who's done it 1,000 times before. Consulting engagements give you that — strategy, audit, prioritisation, and an outside perspective — without hiring a full-time SEO or an agency you don't need.

In short · The answer in 60 seconds

What is an SEO consultant in Dublin?

An SEO consultant in Dublin provides strategic guidance — audits, prioritisation, migration sign-off, experiment design — without the agency overhead. Webjuice's consulting is delivered directly by Mike Barus (Webjuice CEO, 12+ years) in six engagement shapes: fractional CSO, project consulting, second-opinion review, migration sign-off, team training, and quarterly strategy.

Mike Barus
CEO since 2014 · Senior SEO
Fractional CSO
For teams that already do the work
Strategy
+ audit · + prioritisation · + experiments
5★
Verified Google reviews

Why most teams don't need an agency — they need a senior

Your team is capable. They just don't have a senior SEO.

For a lot of growing Dublin businesses an agency retainer is overkill. You already have an in-house marketer, you already have a developer, you already have someone writing content. What's missing isn't capacity — it's senior SEO judgement. Which fix matters most? Which content cluster wins? Which experiment is worth running? A fractional consulting engagement plugs that gap without the agency overhead.

Your in-house marketer is bright but they're spread across paid, social, and content. SEO isn't their specialty.

Your developer can ship anything you brief — but nobody's writing the SEO brief. Things go un-prioritised.

You hired an agency before. You felt like you were paying for execution time you could've done in-house — what you needed was the strategy.

Hiring a senior SEO full-time is €70k+/year and you don't have 40 hours a week of senior-level work yet.

Your content team is publishing — but you're not sure if the topics matter. Nobody's done the cluster mapping.

You're about to invest in a website rebuild and you don't have a senior SEO reviewing the migration plan.

You're considering AI SEO, paid integration, or international expansion — and nobody on the team has done that work before.

The CEO wants to know "are we doing SEO well or badly?" and there's no senior voice in the room to answer honestly.

You want a second opinion on the agency you're already paying. They might be fine. They might be coasting. You can't tell.

Proof · Senior advice changes the trajectory

Most SEO failures are strategy failures, not execution failures.

In nine cases out of ten the in-house team is capable of execution. What's missing is the senior judgement that decides what to execute. Consulting engagements run on that exact gap — strategy, prioritisation, audit reviews, migration sign-off, experiment design, second opinions. The team keeps doing the work. The work just gets pointed at the right things.

  • Fractional CSO — quarterly strategy + monthly check-ins
  • Project consulting — one-off audits, migration sign-off, AI SEO setup
  • Second-opinion engagements — assess your current agency or in-house program
  • Team training — bring your in-house marketer up to senior judgement faster
  • Workshop format — 2-day deep dive + ongoing async support
Start With Snapshot →
Mike Barus, SEO consultant in Dublin
Mike Barus
Senior SEO consultant

Consulting engagements · How we work

Six ways we engage as a consultant, not an agency.

Different teams need different consulting shapes. Some want quarterly strategy. Some want a one-off audit. Some want a workshop. We run all six engagement types depending on where your team is.

Fractional CSO Most popular

For growing businesses with an in-house marketer or content team. Monthly strategic guidance, quarterly deep-dive sessions, async Slack support, audit reviews, migration sign-offs, experiment design. You get senior SEO judgement at fractional cost — without hiring a full-time hire you don't have 40 hours of work for yet.

Start With Snapshot →

One-off SEO audit

Standalone audit, no retainer, no follow-up commitment. 6-layer review (technical, on-page, content, backlinks, local, AI). Your in-house team ships the fixes. We come back if you want a follow-up review.

AuditStandaloneNo-lockin

Migration sign-off

Replatforming, redomaining, or restructuring? We review the migration plan, the URL map, the staging build, and the post-launch monitoring before you cut over. Most rebuilds destroy SEO equity — sign-off prevents that.

MigrationReplatformCut-over

Second-opinion engagement

Pay another agency a retainer? We can audit their work, review their reporting, benchmark their results, and tell you honestly whether they're delivering value or coasting. Confidential, fast, and unbiased.

Second OpinionConfidentialUnbiased

Team training

2-day workshop or 6-week training program for your in-house marketer + content + dev team. Same frameworks we use day-to-day, taught directly. The fastest way to bring an in-house team to senior SEO judgement.

WorkshopTrainingIn-house

Project consulting

Got a specific initiative — international expansion, AI SEO setup, content cluster planning, e-commerce category restructure? We scope a project consult, deliver the strategy, hand off the brief, and your team executes.

ProjectsStrategyBrief

Quarterly strategy

For mature programs in Stage 4. Quarterly half-day strategy session, async support between, experiment design, channel integration. The structural thinking that mid-year retainers don't have time for.

QuarterlyStrategyMature

Funnel · Simple by design

Start with a free SEO check. We’ll tell you what to fix first.

You do not need to choose between confusing SEO packages. Start with the free snapshot. We’ll check the website, local visibility, tracking, competitors, and whether the current site is ready for SEO or ads.

Step 1

Free SEO + AI Search Snapshot

We check the current website, Google visibility, local SEO foundation, tracking, competitors, and whether the site is ready to grow.

Step 2

Webjuice Growth Matrix

If the website is the problem, we rebuild the foundation with faster pages, stronger service/location structure, GBP alignment, schema, FAQs, tracking, redirects, and conversion-focused pages.

Step 3

Monthly Growth

After the foundation is fixed, we can grow it with SEO Care, Google Ads, Facebook Ads, or a combined Growth Plan.

Recommended Path · Guided SEO funnel

The next step is simple: fix the foundation, then grow.

Most businesses do not need a monthly retainer first. We check what is blocking rankings, calls, and leads, then recommend the right next step: a focused SEO fix, a Growth Matrix rebuild, or monthly growth if the foundation is already strong.

Results · Where consulting moved the needle

Real businesses. Real outcomes from senior advice.

All Case Studies →

Reviews · Real Irish clients

5★ from teams that worked with Mike directly.

Before, we barely showed up on Google Maps and our website wasn't bringing in customers. A friend referred us to Webjuice and they delivered real results fast. Professional, supportive, and very affordable. Highly recommend to any business that wants better local visibility and more enquiries.

Ariana Mannion
Verified · Google Review

Big thanks to Mike and the Webjuice team. They sorted out our Google Business Profile and within about five months we started getting noticeably more calls and enquiries. Professional, responsive, genuinely knowledgeable — clear advice, no fluff, and the results really do speak for themselves.

Sadie Flynn
Verified · Google Review

Webjuice helped me grow my business online and made real improvements to my website along the way. They explained everything clearly, focused on what would actually move the needle, and delivered results without the usual fluff. Practical, consistent, and genuinely supportive.

Michael Lynch
Verified · Google Review

Webjuice have been fantastic to work with. They really took the time to understand our business and quickly improved our visibility on Google. Clear communication, measurable results, and they genuinely care about helping us grow. We've seen a real increase in quality leads since working with them.

Melissa Tudd
Verified · Google Review
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Consulting FAQ

Consulting engagements, answered honestly.

The questions Dublin and Irish businesses ask before booking a consult.

Is consulting different from agency work?
Yes. Agency work is "we do the work, you sign off". Consulting is "we tell you what to do, your team executes, we advise as it ships". Consulting suits teams with capable in-house people who need senior judgement, not extra hands.
Who delivers the consulting?
Mike Barus directly — Webjuice CEO, 12+ years ranking Irish and global businesses. No junior handover, no account manager filtering. You work with the senior, by design.
What's the smallest engagement?
Start with the free SEO + AI Search Snapshot. If senior consulting would help, we recommend the smallest useful next step: a focused SEO fix, a focused advisory session, a Webjuice Growth Matrix rebuild if the foundation is weak, or monthly growth only when continued investment is likely to be worth it.
Can you also do the work if needed?
Yes. Lots of clients start with consulting and add execution support later when they hit something specialised — AI SEO, multi-location architecture, link-building campaigns. The engagement shape can shift as the program matures.
Do you sign NDAs?
Yes. Standard for any client engagement, especially second-opinion reviews where confidentiality matters. We can sign before the first call.
Will you work with my existing agency?
Yes. We've run consulting engagements that work alongside an existing agency — auditing their work, designing experiments they execute, providing second-opinion review for the client. We don't take it personally; the client wins either way.
What's the typical engagement length?
One-off projects: 2–6 weeks. Fractional CSO: 6 months minimum, often 1–2+ years. Workshops: 2 days plus 6 weeks async support. Most CSO engagements convert to long-term as the team grows into senior SEO judgement.
How do I get started?
Start with the free AI Search Snapshot first. From the audit we'll see what stage you're in, where your team's strengths are, and where consulting would have the most leverage. Then we propose an engagement shape.

Get senior SEO judgement without an agency retainer.

free AI Search Snapshot + 30-minute consult call. We'll show you exactly where outside consulting would have the most leverage for your stage and team setup.