One-off SEO audit
Standalone audit, no retainer, no follow-up commitment. 6-layer review (technical, on-page, content, backlinks, local, AI). Your in-house team ships the fixes. We come back if you want a follow-up review.
SEO Consultant Dublin · Senior advisory · Mike Barus
SEO consultant Dublin: strategic advice for teams that already do the work.
You have an in-house marketer, a developer, and a content writer. What you don't have is a senior SEO who's done it 1,000 times before. Consulting engagements give you that — strategy, audit, prioritisation, and an outside perspective — without hiring a full-time SEO or an agency you don't need.
Mike Barus
CEO since 2012 · Senior SEO
Fractional CSO
For teams that already do the work
Strategy
+ audit · + prioritisation · + experiments
5★
Verified Google reviews
Why most teams don't need an agency — they need a senior
Your team is capable. They just don't have a senior SEO.
For a lot of growing Dublin businesses an agency retainer is overkill. You already have an in-house marketer, you already have a developer, you already have someone writing content. What's missing isn't capacity — it's senior SEO judgement. Which fix matters most? Which content cluster wins? Which experiment is worth running? A fractional consulting engagement plugs that gap without the agency overhead.
Your in-house marketer is bright but they're spread across paid, social, and content. SEO isn't their specialty.
Your developer can ship anything you brief — but nobody's writing the SEO brief. Things go un-prioritised.
You hired an agency before. You felt like you were paying for execution time you could've done in-house — what you needed was the strategy.
Hiring a senior SEO full-time is €70k+/year and you don't have 40 hours a week of senior-level work yet.
Your content team is publishing — but you're not sure if the topics matter. Nobody's done the cluster mapping.
You're about to invest in a website rebuild and you don't have a senior SEO reviewing the migration plan.
You're considering AI SEO, paid integration, or international expansion — and nobody on the team has done that work before.
The CEO wants to know "are we doing SEO well or badly?" and there's no senior voice in the room to answer honestly.
You want a second opinion on the agency you're already paying. They might be fine. They might be coasting. You can't tell.
Proof · Senior advice changes the trajectory
Most SEO failures are strategy failures, not execution failures.
In nine cases out of ten the in-house team is capable of execution. What's missing is the senior judgement that decides what to execute. Consulting engagements run on that exact gap — strategy, prioritisation, audit reviews, migration sign-off, experiment design, second opinions. The team keeps doing the work. The work just gets pointed at the right things.
- Fractional CSO — quarterly strategy + monthly check-ins
- Project consulting — one-off audits, migration sign-off, AI SEO setup
- Second-opinion engagements — assess your current agency or in-house program
- Team training — bring your in-house marketer up to senior judgement faster
- Workshop format — 2-day deep dive + ongoing async support
Consulting engagements · How we work
Six ways we engage as a consultant, not an agency.
Different teams need different consulting shapes. Some want quarterly strategy. Some want a one-off audit. Some want a workshop. We run all six engagement types depending on where your team is.
Fractional CSO Most popular
For growing businesses with an in-house marketer or content team. Monthly strategic guidance, quarterly deep-dive sessions, async Slack support, audit reviews, migration sign-offs, experiment design. You get senior SEO judgement at fractional cost — without hiring a full-time hire you don't have 40 hours of work for yet.
Start With Snapshot →Migration sign-off
Replatforming, redomaining, or restructuring? We review the migration plan, the URL map, the staging build, and the post-launch monitoring before you cut over. Most rebuilds destroy SEO equity — sign-off prevents that.
Second-opinion engagement
Pay another agency a retainer? We can audit their work, review their reporting, benchmark their results, and tell you honestly whether they're delivering value or coasting. Confidential, fast, and unbiased.
Team training
2-day workshop or 6-week training program for your in-house marketer + content + dev team. Same frameworks we use day-to-day, taught directly. The fastest way to bring an in-house team to senior SEO judgement.
Project consulting
Got a specific initiative — international expansion, AI SEO setup, content cluster planning, e-commerce category restructure? We scope a project consult, deliver the strategy, hand off the brief, and your team executes.
Quarterly strategy
For mature programs in Stage 4. Quarterly half-day strategy session, async support between, experiment design, channel integration. The structural thinking that mid-year retainers don't have time for.
How a consulting engagement runs
From discovery to ongoing advisory in 4 steps.
Consulting is different from agency work. We diagnose, design strategy, brief execution, then advise as your team ships. You stay in control of the work.
01
Audit
We review your site, rankings, local visibility, competitors, and key page opportunities to identify what's holding growth back.
02
Fix
We resolve the technical and on-page issues that are hurting search performance and making it harder for the right pages to rank.
03
Build
We improve or create the pages that matter most — service pages, local pages, supporting content, and stronger conversion paths.
04
Grow
We monitor performance, refine the strategy, expand coverage, and keep building long-term visibility that turns into leads.
Results · Where consulting moved the needle
Real businesses. Real outcomes from senior advice.
PG
Franchise · United States · 40+ locationsStrategy + execution → +400% organic for Pure Green.
Multi-location SEO consulting plus execution support. The strategy work — architecture decisions, content cluster mapping, GBP scaling — was the leverage.
12-month organic+400%
WE
Watches · Dublin, IrelandStrategic content cluster mapping → 15 top-3 keywords.
Audit caught the cluster gap. Strategy session designed the content territory. The in-house team executed on the brief. Watch Empire took the territory.
Top-3 keywords15
PC
Painting · DublinLocal SEO strategy → 0 to 60+ leads/month.
Strategic guidance on GBP, citations, suburb pages, review velocity. Painting in Colour's team executed the work; we steered the priorities.
Monthly leads0 → 60+
Reviews · Real Irish clients
5★ from teams that worked with Mike directly.
Before, we barely showed up on Google Maps and our website wasn't bringing in customers. A friend referred us to Webjuice and they delivered real results fast. Professional, supportive, and very affordable. Highly recommend to any business that wants better local visibility and more enquiries.
Ariana Mannion
Verified · Google Review
Big thanks to Mike and the Webjuice team. They sorted out our Google Business Profile and within about five months we started getting noticeably more calls and enquiries. Professional, responsive, genuinely knowledgeable — clear advice, no fluff, and the results really do speak for themselves.
Sadie Flynn
Verified · Google Review
Webjuice helped me grow my business online and made real improvements to my website along the way. They explained everything clearly, focused on what would actually move the needle, and delivered results without the usual fluff. Practical, consistent, and genuinely supportive.
Michael Lynch
Verified · Google Review
Webjuice have been fantastic to work with. They really took the time to understand our business and quickly improved our visibility on Google. Clear communication, measurable results, and they genuinely care about helping us grow. We've seen a real increase in quality leads since working with them.
Melissa Tudd
Verified · Google Review
Recommended Path · Guided SEO funnel
The next step is simple: one clear SEO fix.
Most businesses do not need a monthly SEO retainer first. We check what is blocking your rankings, recommend the right one-time fix, and only suggest monthly SEO care if it makes sense after that. If SEO is not the right next investment, we’ll tell you.
Free SEO Snapshot
Free · No call required
You do not need to choose a package yet. We’ll review your site and send a short recommendation by email.
- We check your website
- We check your Google visibility
- We check your local or e-commerce opportunity
- We tell you the best next step
Step 2 · We recommend one fix Option A Option B Option C
One-time fixes, recommended after the snapshot.
You are not expected to compare every service. We use the snapshot to point you to the fix that matches your website, market, and opportunity.
Local SEO Fix
from €1,497
One-time · Local service businesses
For local service businesses that want more calls, leads, and map rankings.
- Improve your Google Business Profile
- Fix your key service pages
- Improve local keyword targeting
- Fix important website SEO issues
- Give you a clear 30-90 day SEO plan
E-commerce SEO Fix
from €2,997
One-time · Online stores
For online stores that want more organic sales from Google.
- Improve category and product SEO
- Help Google understand your store
- Fix technical issues blocking visibility
- Improve product/category structure
- Give you a 90-day SEO plan
SEO Website Rebuild
from €3,497
One-time · When the site blocks SEO
For businesses whose website is too slow, messy, or hard to rank.
- Rebuild slow or outdated pages
- Preserve important URLs and rankings
- Improve speed and structure
- Set up SEO, tracking, forms, and conversion basics
Built to be fast, clean, and easy for Google to understand.
After the foundation is fixed, you can add monthly SEO Care.
You can stop after the one-time fix. SEO Care is optional, and we only recommend it if continued growth is worth it.
| Plan | Best for | Monthly |
|---|---|---|
| Local Care | Markets usually under 100k population with light to moderate competition | €997/mo |
| Regional Care | 100k-500k population markets, larger service areas, or niches with stronger competitors | €1,497/mo |
| Metro Care | 500k+ population markets, multi-location businesses, high-value niches, or tougher competitor sets | €2,497/mo |
| E-commerce Care | Online stores | from €1,497/mo |
Population is only a guide. Final fit depends on competitor strength, lead value, number of services, website condition, and niche difficulty. Dentists, solicitors, roofing, construction, finance, clinics, and other high-value sectors can need a higher tier even in smaller markets.
We also check how your business appears in AI search tools like ChatGPT and Google AI Overviews, but the offer stays simple: fix the SEO foundation first, then grow from there.
Consulting FAQ
Consulting engagements, answered honestly.
The questions Dublin and Irish businesses ask before booking a consult.
Is consulting different from agency work?
Yes. Agency work is "we do the work, you sign off". Consulting is "we tell you what to do, your team executes, we advise as it ships". Consulting suits teams with capable in-house people who need senior judgement, not extra hands.
Who delivers the consulting?
Mike Barus directly — Webjuice CEO, 12+ years ranking Irish and global businesses. No junior handover, no account manager filtering. You work with the senior, by design.
What's the smallest engagement?
Start with the free SEO Snapshot. If senior consulting would help, we recommend the smallest useful next step: a one-time SEO fix, a focused advisory session, or the €497 SEO Growth Audit only when the site is too complex to scope from the snapshot.
Can you also do the work if needed?
Yes. Lots of clients start with consulting and add execution support later when they hit something specialised — AI SEO, multi-location architecture, link-building campaigns. The engagement shape can shift as the program matures.
Do you sign NDAs?
Yes. Standard for any client engagement, especially second-opinion reviews where confidentiality matters. We can sign before the first call.
Will you work with my existing agency?
Yes. We've run consulting engagements that work alongside an existing agency — auditing their work, designing experiments they execute, providing second-opinion review for the client. We don't take it personally; the client wins either way.
What's the typical engagement length?
One-off projects: 2–6 weeks. Fractional CSO: 6 months minimum, often 1–2+ years. Workshops: 2 days plus 6 weeks async support. Most CSO engagements convert to long-term as the team grows into senior SEO judgement.
How do I get started?
Start with the free AI Search Snapshot first. From the audit we'll see what stage you're in, where your team's strengths are, and where consulting would have the most leverage. Then we propose an engagement shape.
Get senior SEO judgement without an agency retainer.
free AI Search Snapshot + 30-minute consult call. We'll show you exactly where outside consulting would have the most leverage for your stage and team setup.