About the company
Background
Understanding the Painting in colour business
Challange
The first and most important challenge was to design and build high converting website with CTA buttons to make the customer want to click the Call To Action (CTA) button or fill out the contact form. After we designed an appealing website we set up Google Ads. After the first week, we got some results and leads for the company. In the meantime, Google Ads were running when we started to work on SEO and Local SEO. The material must be pertinent to what your clients are looking for, which is even more crucial.
- Research competitors and conduct keyword research
- Focus on high-quality content creation for service pages and primary keywords with high search volume
- Maximize on-page optimization
- Build local citations and register for local directories
- Strategy to increase the visits to Google Maps and in the store
- Check competitors every month what they are doing
Scaling the local painting business in Dublin
Strategy
UX strategy
Build
Our design team chose a clean and fresh design aesthetic to represent the quality of Painting In Colour. The website is built in WordPress CMS and set up on Astra with Elementor. Robert asked for a clean design with catchy pictures. We used clean brown and orange colours to promote the business. Our video team made some promo videos to represent his business and did some Youtube SEO. Robert provided decent-quality pictures from his painting projects as well.
Test and Launch
Scaling with Google ads, seo, and local seo
Results
Since Google frequently modifies their sophisticated algorithms, what helped to rank your painting business website yesterday may be wholly irrelevant today.
In fact, it’s possible that you’re still utilizing SEO techniques that Google no longer recognizes as excellent practices. When these strategies are used improperly, as with link building, they can result in fines and even total removal from Google organic search results. The client relaxed knowing that we’ve put together a useful list of white-hat SEO strategies to assist his painting company outperform the competition in organic search results.
What we did
- Develop an integrated site-wide keyword strategy
- Uncovering user intent and organizing the site’s content
- Create a URL strategy to take advantage of established value
- Remove and merge sections of the old website to support keyword strategy
- Post-website launch, SEO monitoring to fix issues
- Deep competitor research
- High-quality link-building and citations
- CTR manipulation
- Cloud Stacks
Local SEO for Painting In Colour
Painting in Colour
Keywords: painters dublin
- Visits the website 128 customers from Google Maps
- Visits to the store and leads increased by 200%
- Listing on search in one month 9000 customers
- Listing on maps in one month 10900 customers
- 45+ people call in one month