Many businesses have to fight an uphill battle when it comes to their SEO strategy. This can be due to a lack of finances, being a newcomer to the industry, or being involved in an industry with limited audience reach.
Luckily, there are many local link building tactics that small businesses can use to boost their online visibility. In this blog, we’ll discuss six of the most effective local link building strategies that small businesses can use.
Armed with these tactics, your business will be well on its way to achieving better online visibility and higher search engine rankings in local directories. Get your business into the digital domain where your business prospects can only grow further and become more relevant to the public.
What is Local Link Building Tactics?
So, what exactly is link building? Why local?
To start out, small businesses should not extend their reach too far. It’s not about having less ambition, but being more responsible in what you can take on as a small enterprise. By linking locally, you will become more relevant to your community and those who might already have your brand or services in the back of their mind.
Link building for local clients in mind is a technique that can be used to boost the SEO rank of your site. It involves creating relationships with businesses in your area and then linking to their local websites from your website, or linking to your site from theirs. This will help your website appear higher in search engine results pages (SERP) when people search for local content.
There are several ways to go about creating local links, and the method that you choose will depend on the type of business that you are in.
Building links and local backlinks is a great way to build relationships with your target audience and increase your chances of success during your local SEO campaign. However, many smaller enterprises may be unsure if link building is necessary for their marketing campaigns.
Next up, we’ll discuss the benefits of creating links, explain how to get a link to a local site, and why it is important. We’ll also provide a few tips and tactics on how to effectively go about it.
The Importance of Local Link Building for Smaller Enterprises
As we know, online visibility is key to attracting and retaining customers. Building a strong online presence doesn’t have to be expensive or time-consuming – there are plenty of free and low-cost methods that can help you achieve success. So whether you’re looking to improve your website’s local SEO or just get in front of more potential customers, link building is an important first step.
Since local links target a smaller audience that has easier access to your services and products you will quickly see greater results. It is important to not see this as limiting yourself but rather as taking a foot forward past your competitors who are not even considering SEO marketing for their local business. Stand out among your competitors – think local, and get local links.
Think of how google and other search engines immediately throw out results that are aimed at your local search. Looking for a Thai food restaurant? You don’t even need to type in your location. Google will automatically display results of restaurants in your current area.
How to Build Local Links
If you’re looking to build strong links with local bloggers or that focusses on local news, then you need to start by understanding the local SEO landscape. This will help you target your links more accurately, and ensure that your content is seen as valuable by local professionals.
Once you’ve built up a strong network of local influencers, you have more local relevance.
Now it’s time to start pitching your content in the right way. By using the right template, writing an engaging copy, and targeting the right audience, you should be able to get your content published without too much trouble.
But remember – location, location, location. Identify and find local link building opportunities and link to other resource pages and local blogs so you can easily get noticed by followers of those platforms.
1. Join a network relevant to your business niche
The first step is to find a relevant network. Many online networks are related to your business, so it’s worth spending some time exploring them. Once you’ve found a network that interests you, the next step is to join it. Joining a network will give you access to its member base, which can help you get backlinks to your website.
To maximize the effectiveness of your efforts, make sure you’re taking advantage of all the network offers and member benefits that are available to you. In addition, be sure to continuously update your profile and content so that members know who you are and what you stand for.
2. Resource page link building (local)
Local resource page link building is a great way to improve your local search results. You’ll find that when you build links to your resource pages, your link building efforts will help you rank higher in search engines and better show off the authority that you and your site have.
To do this effectively, you’ll need to make sure that your local resource pages are well-organized and easy to find. You should also make sure that the content on these pages is high quality and relevant to your target audience. You can also include charts, graphs, and other visual elements to help illustrate the information on your pages.
Last but not least, you should make use of effective anchor texts when you link back to your local resource’s pages. By only liking reputable websites, you will build trust with your target audience and followers.
3. Generate backlinks from social media channels
When you post a link on social media, make sure that it’s relevant to the channel you’re posting it on. For example, if you’re posting a link to your website on Facebook, make sure that the content of the link is relevant to Facebook users.
You can also use social media platforms to drive traffic back to your website. By promoting and linking to posts that are related to your industry or topic, you can help increase traffic and engagement on your website. This will likely result in higher rankings in Google and boosted local conversion rates for your business.
You’ll not only generate links from social media channels but also consolidate your brand’s authority among the relevant demographic groups. This will help you target your audience more precisely, which will ultimately lead to higher conversions and greater profits for you.
4.Guests posts from experts and professionals
By submitting guest posts to relevant websites, you are providing valuable information and insights that other readers may find useful. This will help you stand out from the competition, and improve your credibility as an expert in your field.
You can submit guest posts on a variety of topics, but make sure that you select topics that are relevant to your business niche.
To get started, simply find websites that publish local blog articles about the topics that interest you and send them a submission proposal outlining the article, why it’s important, and who would be best suited to write it. You can also include a link to your website.
That said, there are a few tips on what to consider when collaborating with local influencers and bloggers on your site.
- Make sure they create high-quality content that will help you to stand out among competitors.
- Only choose professionals in your field or experts who know a thing or two about the industry with their theories.
- Never release articles that are not relevant to your niche.
- Connect with the guest after their post or article has been released to engage about the results that the post has achieved.
5. Consider backlinks from top organic competitors
Your competitors are competitors for a reason. Same as you, they are striving to achieve their business goals and reach a wider audience. The difference is, they might be trying to reach too far – a common problem for many a local business owner wanting to create more traffic for their business online.
One of the best ways to get links from top organic competitors is through backlinks.
Here are a few tactics you can use for constructing effective backlink campaigns:
- Seek out high-quality linking opportunities. This means looking for websites that have good content and are well-respected in the industry.
- Make sure your links are relevant and useful. When possible, try to include keywords in your backlinks so that they can help improve your website’s SEO rankings.
- Monitor the performance of your backlinks regularly; adjust your local SEO strategy as necessary based on what you find.
- Be patient; local link building efforts take time but it’s worth it in the long run!
6. Always Remember Your LOCAL Audience
Local link building should not just be ‘visible’ to your community. It should reflect the local traditions, history, food, entertainment, and everything that encompasses the local area.
Local audiences are important because they are more likely to engage with your content and products. Your goal should always be to increase the engagement of your audience so that they are more likely to see and share your content. This will help you reach a larger audience and promote your brand more effectively.
There are a few ways that you can achieve this;
- Make sure your content is valuable and interesting enough for people to want to read it. This means that it needs to be well-written and easy to understand.
- Be sure to provide valuable information in a format that people will find useful and appealing. This can include the use of multimedia, images, and charts to enhance the reader’s experience.
- Make use of social media platforms like Facebook, Twitter, and LinkedIn (among others) to share your content with as many people as possible. Doing so will help boost engagement even further.
Make Use of LOCAL Link Building to Grow Your Business
It’s not just about improving your SERP search ranking but also about standing out amongst the community who are interested in your services or product.
By incorporating local linking you are creating stronger relationships between you and your community. The six local link-building tactics on this page will guide you in the right direction with our target advice and reach your nearby market with informative content.