Crawl + index hygiene
Robots.txt, XML sitemaps, canonical tags, status codes, redirect chains, parameter handling, faceted-search noindex strategy. Every URL on the domain has a single, deliberate state — indexable or not, and Google knows which.
No content campaign survives a broken technical foundation. We audit and fix the things Google actually checks first — crawl, index, Core Web Vitals, schema, JavaScript rendering, redirects, internal linking. If the foundation isn't right, every euro you spend on content and links is leaking.
Why your rankings have plateaued
In nine cases out of ten the bottleneck isn't the content — it's the technical foundation. Google can't crawl what's gated behind JavaScript. It won't rank what loads in 6 seconds. It deprioritises what isn't internally linked. Most Irish sites have three or four technical issues quietly capping every page on the domain.
Core Web Vitals are failing — LCP over 2.5s, INP over 200ms, layout shift on every page. Google deprioritises every URL on the domain.
Half your pages aren't indexed. Search Console says "Crawled — currently not indexed" and you don't know why.
Your site is JavaScript-rendered and Googlebot can't see half the content. The page loads fine for users; Google sees a blank shell.
Schema is missing or broken — no Organization, no LocalBusiness, no Product, no Article. The rich result eligibility is gone.
Old redirects are stacked five-deep. 301 → 301 → 302 → 301 → 200. PageRank is leaking on every chain.
Hundreds of orphan pages have zero internal links. Google sees them as low priority and they stop being crawled.
Mobile rendering breaks. Tap targets are too close, text is unreadable, the layout shifts twice during load. Mobile-first index penalises you.
Crawl budget is wasted on faceted-search URLs, parameter clutter, and infinite calendar pages. Important pages don't get crawled often enough.
Images are 4MB unoptimised JPEGs. Every page weighs 8MB. Mobile users on 4G are bouncing before the LCP element paints.
Proof · Technical SEO is the multiplier
Content + links + technical health is the formula. Get the technical work right and the same content suddenly ranks. Skip the technical work and the same content stays buried no matter how much you publish. We've seen sites jump 30+ positions inside 30 days from a clean technical pass — without writing a single new word.
Technical SEO services · What's actually included
Technical SEO is six work streams: crawl + index, Core Web Vitals, JavaScript rendering, schema, redirects + status codes, and site architecture. We do all six and we measure every change against log files and Search Console data — not vibes.
The single biggest technical lever Google publicly ranks on. We engineer LCP under 2.5s, INP under 200ms, and CLS under 0.1 across the templates that matter. Image strategy, font loading, render-blocking resources, third-party script audit, hydration cost, edge caching — every input that touches the score, fixed in priority order.
Audit my Core Web Vitals →Robots.txt, XML sitemaps, canonical tags, status codes, redirect chains, parameter handling, faceted-search noindex strategy. Every URL on the domain has a single, deliberate state — indexable or not, and Google knows which.
SSR, prerender, hybrid rendering audits. We render every template the way Googlebot does, compare to the user-rendered DOM, and flag content that's invisible to the crawler. React, Vue, Next, Nuxt, Astro — same rules, different fixes.
Full JSON-LD coverage — Organization, LocalBusiness, Service, Product, Article, FAQPage, BreadcrumbList. Validated, monitored, and aligned with the rendered content so rich results stay eligible.
Topical clusters, hub-and-spoke linking, orphan-page recovery, breadcrumb logic, pagination strategy. The internal-link graph is one of the strongest signals you control directly — we engineer it on purpose.
Server logs show what Googlebot actually crawls — frequency, depth, status codes, wasted budget. We pull 30 days of logs, segment by bot, and surface the templates that aren't getting attention. Then we fix the architecture causing it.
CMS migrations, domain changes, HTTPS roll-outs, URL restructures. We map every legacy URL to its 1:1 destination, flatten redirect chains, monitor traffic + rankings through cut-over, and keep the equity intact. The work that destroys most rebuilds, done properly.
How our technical SEO process works
Technical SEO compounds. Fix the foundation properly once and every page on the site benefits — including everything you publish next year.
We review your site, rankings, local visibility, competitors, and key page opportunities to identify what's holding growth back.
We resolve the technical and on-page issues that are hurting search performance and making it harder for the right pages to rank.
We improve or create the pages that matter most — service pages, local pages, supporting content, and stronger conversion paths.
We monitor performance, refine the strategy, expand coverage, and keep building long-term visibility that turns into leads.
Results · Technical SEO unlocks the rest
Multi-location schema, sitemap architecture, Core Web Vitals fixes, and proper canonicalisation across 40+ franchise locations gave the content campaign room to actually rank.
Schema, internal-link clustering, image optimisation, and Core Web Vitals work — alongside content and links — built Watch Empire from zero rankings to top-3 across 15 high-intent keywords.
Indexation cleanup, schema, GBP, and review velocity. The same site, same content, same offer — but now Google could read it, rank it, and surface it locally.
Reviews · Real Irish clients
Before, we barely showed up on Google Maps and our website wasn't bringing in customers. A friend referred us to Webjuice and they delivered real results fast. Professional, supportive, and very affordable. Highly recommend to any business that wants better local visibility and more enquiries.
Big thanks to Mike and the Webjuice team. They sorted out our Google Business Profile and within about five months we started getting noticeably more calls and enquiries. Professional, responsive, genuinely knowledgeable — clear advice, no fluff, and the results really do speak for themselves.
Webjuice helped me grow my business online and made real improvements to my website along the way. They explained everything clearly, focused on what would actually move the needle, and delivered results without the usual fluff. Practical, consistent, and genuinely supportive.
Webjuice have been fantastic to work with. They really took the time to understand our business and quickly improved our visibility on Google. Clear communication, measurable results, and they genuinely care about helping us grow. We've seen a real increase in quality leads since working with them.
Recommended Path · Guided SEO funnel
Most businesses do not need a monthly SEO retainer first. We check what is blocking your rankings, recommend the right one-time fix, and only suggest monthly SEO care if it makes sense after that. If SEO is not the right next investment, we’ll tell you.
You do not need to choose a package yet. We’ll review your site and send a short recommendation by email.
You are not expected to compare every service. We use the snapshot to point you to the fix that matches your website, market, and opportunity.
For local service businesses that want more calls, leads, and map rankings.
For online stores that want more organic sales from Google.
For businesses whose website is too slow, messy, or hard to rank.
Built to be fast, clean, and easy for Google to understand.
You can stop after the one-time fix. SEO Care is optional, and we only recommend it if continued growth is worth it.
| Plan | Best for | Monthly |
|---|---|---|
| Local Care | Markets usually under 100k population with light to moderate competition | €997/mo |
| Regional Care | 100k-500k population markets, larger service areas, or niches with stronger competitors | €1,497/mo |
| Metro Care | 500k+ population markets, multi-location businesses, high-value niches, or tougher competitor sets | €2,497/mo |
| E-commerce Care | Online stores | from €1,497/mo |
Population is only a guide. Final fit depends on competitor strength, lead value, number of services, website condition, and niche difficulty. Dentists, solicitors, roofing, construction, finance, clinics, and other high-value sectors can need a higher tier even in smaller markets.
We also check how your business appears in AI search tools like ChatGPT and Google AI Overviews, but the offer stays simple: fix the SEO foundation first, then grow from there.
Technical SEO FAQ
The questions Dublin and Irish businesses ask before investing in technical SEO.
free AI Search Snapshot. We'll come back with the prioritised list of issues, the impact estimate per fix, and the order we'd ship them in.