Technical SEO Dublin · The foundation everything ranks on

Technical SEO Dublin: fix the foundation Google ranks on.

No content campaign survives a broken technical foundation. We audit and fix the things Google actually checks first — crawl, index, Core Web Vitals, schema, JavaScript rendering, redirects, internal linking. If the foundation isn't right, every euro you spend on content and links is leaking.

12+ years
Fixing technical SEO since 2012
Core Web Vitals
LCP · INP · CLS · TTFB
Log-file
analysis on every audit
5★
Verified Google reviews

Why your rankings have plateaued

You're publishing content. You're building links. Nothing's moving.

In nine cases out of ten the bottleneck isn't the content — it's the technical foundation. Google can't crawl what's gated behind JavaScript. It won't rank what loads in 6 seconds. It deprioritises what isn't internally linked. Most Irish sites have three or four technical issues quietly capping every page on the domain.

Core Web Vitals are failing — LCP over 2.5s, INP over 200ms, layout shift on every page. Google deprioritises every URL on the domain.

Half your pages aren't indexed. Search Console says "Crawled — currently not indexed" and you don't know why.

Your site is JavaScript-rendered and Googlebot can't see half the content. The page loads fine for users; Google sees a blank shell.

Schema is missing or broken — no Organization, no LocalBusiness, no Product, no Article. The rich result eligibility is gone.

Old redirects are stacked five-deep. 301 → 301 → 302 → 301 → 200. PageRank is leaking on every chain.

Hundreds of orphan pages have zero internal links. Google sees them as low priority and they stop being crawled.

Mobile rendering breaks. Tap targets are too close, text is unreadable, the layout shifts twice during load. Mobile-first index penalises you.

Crawl budget is wasted on faceted-search URLs, parameter clutter, and infinite calendar pages. Important pages don't get crawled often enough.

Images are 4MB unoptimised JPEGs. Every page weighs 8MB. Mobile users on 4G are bouncing before the LCP element paints.

Proof · Technical SEO is the multiplier

Technical SEO doesn't get you ranking. It uncaps everything else.

Content + links + technical health is the formula. Get the technical work right and the same content suddenly ranks. Skip the technical work and the same content stays buried no matter how much you publish. We've seen sites jump 30+ positions inside 30 days from a clean technical pass — without writing a single new word.

  • Core Web Vitals — LCP, INP, CLS engineered to pass
  • Crawl + index hygiene — robots, canonicals, sitemap, status codes
  • JavaScript SEO — SSR, prerender, hydration audits
  • Schema coverage — Organization, LocalBusiness, Product, Article, FAQ
  • Internal linking — orphan recovery + topical clustering
Get my free snapshot →

Technical SEO services · What's actually included

A complete technical SEO system.

Technical SEO is six work streams: crawl + index, Core Web Vitals, JavaScript rendering, schema, redirects + status codes, and site architecture. We do all six and we measure every change against log files and Search Console data — not vibes.

Core Web Vitals engineering The foundation

The single biggest technical lever Google publicly ranks on. We engineer LCP under 2.5s, INP under 200ms, and CLS under 0.1 across the templates that matter. Image strategy, font loading, render-blocking resources, third-party script audit, hydration cost, edge caching — every input that touches the score, fixed in priority order.

Audit my Core Web Vitals →

Crawl + index hygiene

Robots.txt, XML sitemaps, canonical tags, status codes, redirect chains, parameter handling, faceted-search noindex strategy. Every URL on the domain has a single, deliberate state — indexable or not, and Google knows which.

Robots.txtSitemapsCanonicals

JavaScript SEO + rendering

SSR, prerender, hybrid rendering audits. We render every template the way Googlebot does, compare to the user-rendered DOM, and flag content that's invisible to the crawler. React, Vue, Next, Nuxt, Astro — same rules, different fixes.

SSRPrerenderHybrid

Schema + structured data

Full JSON-LD coverage — Organization, LocalBusiness, Service, Product, Article, FAQPage, BreadcrumbList. Validated, monitored, and aligned with the rendered content so rich results stay eligible.

JSON-LDSchema.orgRich Results

Site architecture + internal linking

Topical clusters, hub-and-spoke linking, orphan-page recovery, breadcrumb logic, pagination strategy. The internal-link graph is one of the strongest signals you control directly — we engineer it on purpose.

ClustersHubsOrphans

Log file analysis

Server logs show what Googlebot actually crawls — frequency, depth, status codes, wasted budget. We pull 30 days of logs, segment by bot, and surface the templates that aren't getting attention. Then we fix the architecture causing it.

Crawl BudgetBot BehaviourLog Parsing

Migrations + redirects

CMS migrations, domain changes, HTTPS roll-outs, URL restructures. We map every legacy URL to its 1:1 destination, flatten redirect chains, monitor traffic + rankings through cut-over, and keep the equity intact. The work that destroys most rebuilds, done properly.

Migrations301sEquity

How our technical SEO process works

From broken to bulletproof in 4 steps.

Technical SEO compounds. Fix the foundation properly once and every page on the site benefits — including everything you publish next year.

01

Audit

We review your site, rankings, local visibility, competitors, and key page opportunities to identify what's holding growth back.

02

Fix

We resolve the technical and on-page issues that are hurting search performance and making it harder for the right pages to rank.

03

Build

We improve or create the pages that matter most — service pages, local pages, supporting content, and stronger conversion paths.

04

Grow

We monitor performance, refine the strategy, expand coverage, and keep building long-term visibility that turns into leads.

Results · Technical SEO unlocks the rest

Real businesses. Real wins from technical work.

All Case Studies →
Franchise · United States · 40+ locations

+400% organic traffic for Pure Green via technical + content + GBP.

Multi-location schema, sitemap architecture, Core Web Vitals fixes, and proper canonicalisation across 40+ franchise locations gave the content campaign room to actually rank.

12-month organic+400%
Watches · Dublin, Ireland

15 top-ranked keywords on Google + Maps for Watch Empire.

Schema, internal-link clustering, image optimisation, and Core Web Vitals work — alongside content and links — built Watch Empire from zero rankings to top-3 across 15 high-intent keywords.

Top-3 keywords15
Painting · Dublin

0 to 60+ leads/month from a clean technical foundation.

Indexation cleanup, schema, GBP, and review velocity. The same site, same content, same offer — but now Google could read it, rank it, and surface it locally.

Monthly leads0 → 60+

Reviews · Real Irish clients

5★ from businesses we've fixed under the hood.

Before, we barely showed up on Google Maps and our website wasn't bringing in customers. A friend referred us to Webjuice and they delivered real results fast. Professional, supportive, and very affordable. Highly recommend to any business that wants better local visibility and more enquiries.

Ariana Mannion
Verified · Google Review

Big thanks to Mike and the Webjuice team. They sorted out our Google Business Profile and within about five months we started getting noticeably more calls and enquiries. Professional, responsive, genuinely knowledgeable — clear advice, no fluff, and the results really do speak for themselves.

Sadie Flynn
Verified · Google Review

Webjuice helped me grow my business online and made real improvements to my website along the way. They explained everything clearly, focused on what would actually move the needle, and delivered results without the usual fluff. Practical, consistent, and genuinely supportive.

Michael Lynch
Verified · Google Review

Webjuice have been fantastic to work with. They really took the time to understand our business and quickly improved our visibility on Google. Clear communication, measurable results, and they genuinely care about helping us grow. We've seen a real increase in quality leads since working with them.

Melissa Tudd
Verified · Google Review
Read all reviews on Google →

Recommended Path · Guided SEO funnel

The next step is simple: one clear SEO fix.

Most businesses do not need a monthly SEO retainer first. We check what is blocking your rankings, recommend the right one-time fix, and only suggest monthly SEO care if it makes sense after that. If SEO is not the right next investment, we’ll tell you.

Step 1 · Only first action

Free SEO Snapshot

Free · No call required

You do not need to choose a package yet. We’ll review your site and send a short recommendation by email.

  • We check your website
  • We check your Google visibility
  • We check your local or e-commerce opportunity
  • We tell you the best next step
Step 2 · We recommend one fix

One-time fixes, recommended after the snapshot.

You are not expected to compare every service. We use the snapshot to point you to the fix that matches your website, market, and opportunity.

Option B

E-commerce SEO Fix

from €2,997
One-time · Online stores

For online stores that want more organic sales from Google.

  • Improve category and product SEO
  • Help Google understand your store
  • Fix technical issues blocking visibility
  • Improve product/category structure
  • Give you a 90-day SEO plan
Option C

SEO Website Rebuild

from €3,497
One-time · When the site blocks SEO

For businesses whose website is too slow, messy, or hard to rank.

  • Rebuild slow or outdated pages
  • Preserve important URLs and rankings
  • Improve speed and structure
  • Set up SEO, tracking, forms, and conversion basics

Built to be fast, clean, and easy for Google to understand.

Step 3 · Optional monthly SEO care

After the foundation is fixed, you can add monthly SEO Care.

You can stop after the one-time fix. SEO Care is optional, and we only recommend it if continued growth is worth it.

Plan Best for Monthly
Local CareMarkets usually under 100k population with light to moderate competition€997/mo
Regional Care100k-500k population markets, larger service areas, or niches with stronger competitors€1,497/mo
Metro Care500k+ population markets, multi-location businesses, high-value niches, or tougher competitor sets€2,497/mo
E-commerce CareOnline storesfrom €1,497/mo

Population is only a guide. Final fit depends on competitor strength, lead value, number of services, website condition, and niche difficulty. Dentists, solicitors, roofing, construction, finance, clinics, and other high-value sectors can need a higher tier even in smaller markets.

We also check how your business appears in AI search tools like ChatGPT and Google AI Overviews, but the offer stays simple: fix the SEO foundation first, then grow from there.

Technical SEO FAQ

Technical SEO, answered honestly.

The questions Dublin and Irish businesses ask before investing in technical SEO.

What is technical SEO?
Technical SEO is the work that makes a website crawlable, indexable, fast, and structurally sound — the foundation Google ranks on before content and links matter. It covers crawl + index hygiene, Core Web Vitals, schema, JavaScript rendering, redirects, internal linking, and site architecture.
How is technical SEO different from on-page SEO?
On-page SEO is what's on the page — title, headings, content, internal links from that page. Technical SEO is how the page is delivered — render speed, crawlability, status codes, schema, indexation rules. You need both, but technical SEO is upstream — it determines whether the on-page work even gets seen.
Will technical SEO alone get me ranking?
Rarely. Technical SEO uncaps the rest of the work. Content, links, and on-page still need to happen. What technical SEO does is make sure that work isn't being thrown away because Google can't crawl, index, or render the site properly.
How long until I see results from technical fixes?
Some fixes move rankings within 2–4 weeks (canonicalisation, indexation cleanup, schema). Others take 8–12 weeks to compound (Core Web Vitals, internal linking restructure, log-file driven crawl-budget reallocation). A clean technical pass usually shows visible movement inside 30 days.
What about Core Web Vitals — are they really a ranking factor?
Yes — and increasingly so. Google has confirmed Core Web Vitals as a ranking signal. They're rarely the single reason a page ranks or doesn't, but they're a tiebreaker on competitive queries and they directly affect conversion rate. Worth fixing for both reasons.
My site is built on JavaScript — does that hurt SEO?
It can, if rendering isn't handled properly. Googlebot can render JavaScript but it's slow, expensive, and unreliable. Server-side rendering (SSR), static generation, or a prerender solution removes the risk. We audit the rendered DOM vs the user DOM on every JS-rendered site we touch.
Do you do migrations and replatforms?
Yes — CMS migrations, domain changes, HTTPS roll-outs, URL restructures. The work that destroys most rebuilds. We map every URL 1:1, flatten redirect chains, monitor through cut-over, and clean up at 30 / 60 / 90 days post-launch.
How much does technical SEO cost?
Start with the free SEO Snapshot. Most businesses move into a one-time SEO fix first; complex migrations, large sites, and unclear technical problems may need a €497 SEO Growth Audit before we scope the work safely.

Get the foundation right. Then everything else compounds.

free AI Search Snapshot. We'll come back with the prioritised list of issues, the impact estimate per fix, and the order we'd ship them in.