Keyword Research: How To Pick Keywords

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Key Takeaways

  • Keywords are one of the most important factors in Search Engine Optimization (SEO)
  • Overusing keywords will result in potential clients immediately losing trust in your website.
  • Only focus on the target audience and audiences

Keywords are one of the most important factors in Search Engine Optimization (SEO), and if you ever searched for anything online, you likely already have an understanding of how to pick keywords and use them to your advantage.

Used correctly, keywords can generate a lot of traffic for your website, provide relevant information about your business or product, and help users find what they’re looking for online.

But how do you pick keywords that will give your site the best chance of ranking on search results?

This post will teach tips on choosing the right keywords to direct traffic to your site without sacrificing the quality of your content.

Do's and don'ts

What Are Keywords?

Keywords are important for any online marketing campaign, no matter whether you are running an ad or releasing a blog post.

The right keywords for SEO play a vital role in reaching your goal for higher online traffic and increasing your search volume.

By choosing the right list of keywords you can help your website and brand to rank higher, with the goal to reach first page results.

The proper SEO strategy will help you determine which keywords are appropriate for your site and which will work best.

It’s all about determining which keywords are most searched by your target audience, and which of these target keywords are used by your competitors.

How Are They Used and Where Do They Work Best?

As we’ve seen, keywords help identify a person’s website and its content within the search engine results pages (or SERPS for short).

This in turn helps to increase traffic to your site, which leads to more potential customers, and ultimately, sales.

The best way to target specific keywords using SEO tools is to consider the search intent of your potential customers.

Consider how people are searching for information about a particular product or service.

This helps to address the need that searchers are looking for online directly.

That said, keywords should always be used strategically to not look forced or placed within the article simply for the sake of keyword stuffing.

How to Find the Perfect Keywords for Your Site?

As keywords help identify your website and its content within the SERP’S it’s important to use the most popular keywords relevant to your product.

SEO professionals like Webjuice make use of keyword planners to provide you with the optimal web layout.

A professional SEO company will run competitive analytics on your current SEO campaign, using tools like Semrush to come up with new keywords that will send your ranking soaring.

The Dos and Don’ts of Choosing Keywords

When it comes to choosing keywords for your website or blog there are a few things you should avoid and a few things you should definitely consider.

Below we will cover the most important aspects of do’s and don’t when compiling your keyword list.

Do's and don'ts


  • Include a Variety of Words
    Repetition is tedious to the point of no return. Keywords might be few in certain topics but should never be overused in an article. An article should always be keyword rich but organic. Overusing a keyword phrase, or stuffing it with generic content will only get you in trouble with Google analytics. You are in fact, encouraged to use words outside of your direct topic. Some keywords may resemble other topics but may still be relevant to your article, which may in return draw attention from readers who are looking for other related information.
  • Be on Point
    Always focus on the actual goal of creating content instead of focusing on placing keywords for no reason. Clear and concise information helps to build trust, so your audience will know they can find informative facts and on-point conclusions on your site.

To add depth to your website instead of using keywords that do not match you can always incorporate subheadings that are centred on topics nearer to those keywords.

Looking for easily ranking keywords?

Then you can make use of long tail or geo-tagged keywords.

Long tail keywords are easier if you want to rank, are more specific, and will help online users to find you.


There are certain crimes you should never commit when drafting your keyword strategy.

Below we’ve listed some of the most important aspects of what not to do when you are trying to choose the right keywords.

  • Don’t Forget What’s Important to the Customer
    Don’t forget the customer. After all, they are your bread and butter. You have to understand your customer’s brands and what they stand for. If you are not familiar with the brand you might miss some of the best keywords that will attract them. It’s a good idea to find keywords that include industry phrases. This will also help to define the services offered by your company, and how they are of value to the reader.
  • Don’t Sneak In Your Keywords
    This comes down to one of the most obvious aspects of the right SEO strategy. Overuse of keywords will result in sentences without any real meaning. Let’s not forget that the overall goal of SEO marketing is to draw potential clients.

Within SEO marketing there are many legit (and not-so-legit) ways to reach a wider audience.

Using informational keywords is the correct way to provide online users with the most reliable search results possible.

Only focus on the target audience and audiences that may appear to have interests in closely associated topics to your brand.

Use your related keywords where they matter and you will automatically receive the results you need in generating traffic for your brand.

Overusing keywords will result in potential clients immediately losing trust in your website.

Keyword Research

How to Find the Perfect Keyword Match?

Don’t be fooled by the simplicity of this keyword research method!

It is actually one of the most powerful ways to increase traffic and make your website more visible online.

Yet, identifying the keywords that boost your business to new heights is no small feat.

You don’t have to go at it alone.

Webjuice takes the guesswork out of researching keywords for your SEO campaign.

Our SEO agency offers a full service to help any content creator or brand to reach a wider audience than they possibly could on their own.

Find Webjuice, find your audience, and prosper as a brand!

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Michal Barus

My name is Mike, and I am passionate about improving the digital experience between brands and their audiences. I studied at the Dubin Institute of Technology. By 2014, I had found my own thriving company, Webjuice. With years of experience and a passion for digital marketing, I specialize in elevating businesses to new heights in the online world. We generated over $10M+ in leads for our clients.

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