Most agencies sell a vague retainer with monthly "SEO work" you can't audit. We don't. Our 4-stage process is documented, scoped, and measured per stage — Audit (find what's broken), Fix (ship the wins), Build (compound the foundation), Grow (scale what's working). You always know what we're doing, why, and what it's expected to move.
Why most SEO retainers feel like a black box
Most SEO retainers are sold as "ongoing optimisation" with vague monthly reports — keywords moved up, keywords moved down, "we built some links". You can't audit it. You can't replace your provider without losing context. You can't tell what's working from what's noise. We sell something different — a documented 4-stage process where each stage has deliverables, expected outcomes, and a clear handover point. Audit is audit. Fix is fix. You always know which stage you're in.
Your current agency sends a 20-page monthly report. Half of it is screenshots from tools. None of it tells you what they actually shipped.
You're 8 months in and you can't tell what's been done. The retainer keeps renewing. Rankings haven't moved.
You want to switch providers but you don't know what state the site is in or what work has actually been completed.
Every stand-up call sounds the same — "we're working on the technical fixes" — and nothing ever ships.
You've been told "SEO takes 6 months" for 18 months. You're not sure if that's an industry truth or an excuse.
The order of work is unclear — content first, technical first, links first? Nobody's mapped which work depends on what.
You paid for backlinks before fixing a single technical issue. The links amplified a broken foundation.
The relationship is built on monthly retainer renewals. The agency has no incentive to finish anything — only to keep work in progress.
You can't tell whether the engagement is going well or badly. There's no defined outcome per stage to compare against.
Proof · A documented process changes the conversation
When the work is staged and documented, the conversation changes. We're not in a vague retainer — we're either in Stage 2 (Fix) or we're not. Stage 2 either shipped its 14 fixes or it didn't. Stage 3 (Build) either delivered its content + link velocity or it didn't. The retainer renews because the work is moving — not because the relationship has inertia.
The 4 stages · What's actually in each one
Every engagement runs through these four stages in order. The output of one stage is the input of the next. You always know which stage you're in and what we're working on.
2–4 week deep audit across 6 layers — technical, on-page, content, backlinks, local, AI search. Output: a prioritised fix list with effort and impact estimates per item. Every engagement starts here. We don't ship a single optimisation before the audit is done.
Start with the free snapshot →4–12 weeks shipping the highest-leverage findings from the audit. Technical foundation, on-page optimisation, schema rollout, indexation cleanup, redirect-chain fixes, Core Web Vitals work. We ship — not document — until the foundation is bulletproof.
4–9 months building the layers that compound — content (clusters, comparisons, listicles), backlinks (digital PR + outreach + citations), local (GBP, citations, reviews, suburb pages), AI search (entity + Bing + forum signals).
9+ months scaling what's working. New content territories, AI search expansion, experiment loops, multi-channel integration with paid + email + social. The compounding stage where small adjustments create outsized returns.
Each stage has its own KPIs. Audit: findings shipped. Fix: technical health score, indexation rate, Core Web Vitals pass rate. Build: content published, links acquired, ranking distribution. Grow: organic revenue, lead volume, multi-channel attribution.
Weekly Slack or email update inside Stage 2. Bi-weekly in Stage 3. Monthly in Stage 4. Always: a clear answer to "what shipped, what's next, what's it expected to move". No 20-page reports of tool screenshots.
Because each stage is documented, the work is portable. If you ever bring SEO in-house or change agencies, every audit, fix log, content brief, link record, and KPI report is exportable. No hostage retainers.
The same 4 steps · Visualised
Each stage moves you from broken foundation to compounding growth. We document what shipped, what's next, and what each stage is expected to move.
We review your site, rankings, local visibility, competitors, and key page opportunities to identify what's holding growth back.
We resolve the technical and on-page issues that are hurting search performance and making it harder for the right pages to rank.
We improve or create the pages that matter most — service pages, local pages, supporting content, and stronger conversion paths.
We monitor performance, refine the strategy, expand coverage, and keep building long-term visibility that turns into leads.
Results · The process applied
Stage 1 found the multi-location architecture issues. Stage 2 fixed schema, sitemaps, indexation. Stage 3 built content + GBP + citations across 40+ locations. The process applied at scale.
Audit surfaced category-level gaps. Fix shipped the technical foundation. Build added cluster content + product schema + link velocity. Watch Empire took the territory.
Local-focused engagement. Audit caught GBP issues. Fix optimised the profile + indexation. Build added reviews, citations, suburb pages. Six months in: a lead pipeline.
Reviews · Real Irish clients
Before, we barely showed up on Google Maps and our website wasn't bringing in customers. A friend referred us to Webjuice and they delivered real results fast. Professional, supportive, and very affordable. Highly recommend to any business that wants better local visibility and more enquiries.
Big thanks to Mike and the Webjuice team. They sorted out our Google Business Profile and within about five months we started getting noticeably more calls and enquiries. Professional, responsive, genuinely knowledgeable — clear advice, no fluff, and the results really do speak for themselves.
Webjuice helped me grow my business online and made real improvements to my website along the way. They explained everything clearly, focused on what would actually move the needle, and delivered results without the usual fluff. Practical, consistent, and genuinely supportive.
Webjuice have been fantastic to work with. They really took the time to understand our business and quickly improved our visibility on Google. Clear communication, measurable results, and they genuinely care about helping us grow. We've seen a real increase in quality leads since working with them.
Recommended Path · Guided SEO funnel
Most businesses do not need a monthly SEO retainer first. We check what is blocking your rankings, recommend the right one-time fix, and only suggest monthly SEO care if it makes sense after that. If SEO is not the right next investment, we’ll tell you.
You do not need to choose a package yet. We’ll review your site and send a short recommendation by email.
You are not expected to compare every service. We use the snapshot to point you to the fix that matches your website, market, and opportunity.
For local service businesses that want more calls, leads, and map rankings.
For online stores that want more organic sales from Google.
For businesses whose website is too slow, messy, or hard to rank.
Built to be fast, clean, and easy for Google to understand.
You can stop after the one-time fix. SEO Care is optional, and we only recommend it if continued growth is worth it.
| Plan | Best for | Monthly |
|---|---|---|
| Local Care | Markets usually under 100k population with light to moderate competition | €997/mo |
| Regional Care | 100k-500k population markets, larger service areas, or niches with stronger competitors | €1,497/mo |
| Metro Care | 500k+ population markets, multi-location businesses, high-value niches, or tougher competitor sets | €2,497/mo |
| E-commerce Care | Online stores | from €1,497/mo |
Population is only a guide. Final fit depends on competitor strength, lead value, number of services, website condition, and niche difficulty. Dentists, solicitors, roofing, construction, finance, clinics, and other high-value sectors can need a higher tier even in smaller markets.
We also check how your business appears in AI search tools like ChatGPT and Google AI Overviews, but the offer stays simple: fix the SEO foundation first, then grow from there.
Process FAQ
The questions Dublin and Irish businesses ask before signing on.
free AI Search Snapshot. We'll tell you which of the 4 stages you're in, what we'd do first, and why. No vague retainers.
