Google Analytics is one of the most popular tracking tools available, and for good reason.
The free plan offers a wide range of features and has a long history as some of the best and most effective analytics software.
However, Google Analytics isn’t the only option available.
Several other alternatives may be better suited for your specific needs.
Here are four reasons to consider using an alternative to Google Analytics:
- Alternative tracking platforms offer greater flexibility and customization than Google Analytics does. They allow you to track more data points, measure different aspects of your website traffic more accurately, and generate more detailed reports.
- Alternative tracking platforms are often faster and easier to use than Google Analytics. They integrate with various applications and browsers without any extra steps or plugins required – just install the plugin and start collecting data!
- Alternative tracking platforms often have stronger security measures in place than Google Analytics does. This means that your data will be less vulnerable to infiltration by third parties or accidental deletion by staff members.
In this blog, we will take a more in-depth look at other analytics tools that can work for you.
1 – Clicky
Clicky is an alternative analytics solution that boasts a variety of features.
It is an excellent choice for small businesses.
Some of its key features you can look forward to include real-time tracking, detailed data analysis, and the ability to import your data into Clicky in seconds.
Another great thing about Clicky is that you can either use the free version for up to 21 days or get the full plan for as little as $9.99 for a month.
This makes it an ideal option for businesses on a budget who want to get started with Google Analytics without spending too much money.
It’s easy to use and provides you with a ton of valuable information that can help you improve your marketing strategy.
Clicky provides one of the most variable pricing varieties including free, Pro, Pro Plus, Pro Platinum, and a custom option.
With the free version, you can expect one website, all the basic features such as real-time data, and more.
- Compatible with GDPR
- Heatmap tracking
- Backlink analysis
- Real-time reporting on data traffic
- Compatible and easy to use on mobile
2 – Matomo
Matomo also has some great features that make it stand out.
For example, it allows you to see detailed data about how people interact with your website (including how long they spend on each page and which pages are the most popular).
Additionally, it provides you with insights into your website’s traffic source, conversion rate and more.
With a zoned focus on security and privacy, more than 1.4 million high-risk websites have opted for their services instead of using Google Analytics.
Overall, Matomo is a great choice for anyone looking for an affordable and reliable Google Analytics alternative.
Matomo provides two different price options including the free and cloud version. The cloud version will cost you $23.
- Past data gathered through Google Analytics can easily be imported
- Tracks ALL user and traffic data accurately.
- You own all the data found through Matomo
- Boasts various behavioural analytics including heatmaps and session recordings.
3 – Piwik PRO
Piwik PRO is a great Google Analytics alternative for the new year.
It’s fast, and efficient, and lets you customize your reports to get the data you need, the way you want it.
Plus, it has a wide range of features that will make it easier for you to track your website’s performance.
it offers more fine-grained tracking options, so you can see more detailed data about your website’s traffic and conversion rates.
It also has a built-in reporting system that makes it easy to view all of your data in one place.
Piwik PRO provides various pricing options for your needs and budget.
Feel free to contact them on their website for current price options.
Main Benefits of Piwik PRO
- Full control of traffic data
- No data sampling.
- One of few analytics platforms to provide integrated business intelligence tools.
- GDPR, HIPAA, and CCPA compliant
4 – Heap
Heap is a Google Analytics alternative that has been gaining a lot of popularity in recent years.
It boasts several features that make it an excellent option for tracking website analytics.
One of Heap’s key advantages is its ease of use compared to its advanced services.
It’s designed to be as simple and intuitive as possible without sacrificing top-notch features.
This makes Heap one of the best high-end programs.
This is definitely an option for those who already have some knowledge of SEO practices and how to make use of analytics.
Heap is available for free trial use but also provides other pricing options.
Contact them on their website for pricing options.
Benefits of Heap
- GDPR Compliant
- Very powerful and offers more fine-tweaking than other web analytics platforms
- Heatmaps and Session recordings
- Advanced Segmentation, reporting capabilities, and customizable setting.
- Availability of auto capture for all traffic data which allows monitoring of live traffic.
5 – Mixpanel
Mixpanel also offers a wide range of reporting options, which makes it easy for you to understand how your website is performing.
You can also use Mixpanel to create custom reports and dashboards that will give you an overview of your website’s performance in specific areas.
If you’re looking for a tool that can help you better understand your website’s performance, then Mixpanel is worth considering.
It is available for free use and has unlimited data history, core reports, and access to the Mixpanel community.
The next step will cost $20 and will include all free features plus Data modelling, impact report, unlimited saved reports, and much more.
The advanced package starts from $833 and includes SSO & natural provisioning, accommodations for seasonal traffic, Experiments and signal reports, and advanced access controls.
Benefits of Mixpanel
- Works for in-app purchases
- Customizable dashboard options
- Microtransactions compatibility
- Robust reports and data visuals
- Ease of use and quick to set-up
6 - Woopra
Woopra is one of the best Google Analytics Alternatives for 2023.
It offers a user-friendly interface, efficient data processing capabilities, and broad data storage options.
In addition, it has a wide range of features that make it an ideal tool for tracking website performance and navigating through your analytics data.
Overall, Woopra is a great Google Analytics alternative that offers many advantages over the standard tool.
If you’re looking for a more comprehensive solution that provides a deeper focus on fewer types of data categories then Woopra is a great option.
The main focus points of Woopra lie in behaviour, retention, journey, cohort, and journey data categories.
Woopra is available for free use and includes 90-day data retention, Core Analytics, 30-plus integrations, and 500k actions.
The next step-up package includes premium support, Advanced Analytics, 2-year data retention, and 5 million actions per month.
- Various visualisation settings for reports
- Analytics categorization
- High-performance for desktop use
- Track each step of a user
- Simple third-party integration with tools such as HubSpot, and Google Ads.
7 - Dreamdata
Overall, Dreamdata is an excellent Google Analytics alternative that provides all the essential features and benefits needed by modern web marketers.
If you’re looking for an affordable and comprehensive solution that rivals the standard Google Analytics platform, then Dreamdata should be at the top of your list.
Dreamdaata is more focused on business-to-business analytics rather than the customer-focused platforms on this list.
Dreamdata provides you with FREE B2B web analytics (similar to Google Analytics).
But to get the full benefit of using the platform the Team package which is intended for self-services will include CRMS: HubSpot compatibility and Integrations for 10 sources and will cost you $999 pm.
- Single and Multi-touch attributions
- Journey Reporting
- ROI Tracking
- Detailed Data Visualizations
- Custom event tracking
8 – FoxMetrics
FoxMetrics is a great Google Analytics alternative that offers a wealth of features and customization options.
It has a user-friendly design that’s easy to navigate, making it ideal for users who are not tech-savvy.
Plus, it offers an extensive array of reports that help you understand your website’s performance in detail.
Furthermore, FoxMetrics stands as one of the best options for using both desktop and mobile sources.
The platform boasts standard quantitative analytics features which have been largely used by restaurants worldwide to get traffic data for their websites as well as ordering systems and loyalty platforms.
FoxMetrics is also the most popular option for social media analytics.
A bit on the expensive side, FoxMetrics does however provide near-superior services.
The lowest price option stands at $399 for a month and this includes unlimited dashboards, reports, and limited data volume.
The top price option is $599 and provides you with the ultimate package deal within includes history, 13montsh data, Unlimited Customer reports and Professional support.
- Conversion Rate Optimization
- Perfect for social media analytics
- Customer Data Platform
- Net Promoter Score
9 – W3Counter
W3Counter is a popular Google Analytics alternative that’s been around since 2004.
It offers several features including the ability to track pages and links as well as traffic sources and channels. W3Counter also has its metric system, making it easier to understand your website’s performance.
W3Counter also has a great user interface that is easy to use.
It also offers tons of customization options, so you can create reports that are exactly what you need.
Overall, W3Counter is a great option for anyone who wants more control over their traffic data.
This is another affordable platform that starts from $10 a month.
What makes pricing versatile on W3Counter is the ability to mix and match different price plans to accommodate your needs and budget.
- Detailed web stats reports
- Easy to use
- Pricing plans can be chosen to work for multiple websites
10 - Simple Analytics
Simple Analytics heavily focuses on privacy and ease of use.
The platform boasts features that you may not expect from a platform this affordable.
Used by colleges, libraries, universities, and all sizes of companies this platform have proven to be a great option for your analytics needs.
You can easily create interactive maps and charts as well as reports that use 100,000 data variables to provide you with the most detailed tracking.
Simple analytics are available at various price points which start from as little as $9 for the starter pack.
This includes access to 1 user to work on 10 different websites and includes aggregated export.
- Interactive Maps
- Detailed reports
- Compatible with exports
- Business maps reports
- Rank locations
Real-Time Analytic Alternatives for a New Business Year
So, why would you choose an alternative over Google Analytics?
The answer depends on what exactly you’re looking for in a tracker!
Ultimately, it doesn’t matter which platform you choose, as long as you are able to track your customer journey.
After all, in the words of Geoffrey Moore:
“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”
Many people find that these other options offer far superior capabilities compared to what was offered by GA until recently.
Many of the analytics platforms on this list are among the top-rated platforms for both business and personal use and provide strong benefits over using Google Analytics.