Franchise SEO Case Study
About the company
Pure Green is the fastest-growing juice bar franchise in the US. Pure Green started with a few brick-and-mortar retail stores in New York City and quickly grew into an omnichannel business with a national franchise division and a wholesale division. Pure Green cold-pressed juice is proudly served to professional athletes, high-end hotels, celebrities, and everyday people looking for optimal nutrition.
Pure Green Franchise reached out to us for help to build and scale a franchise business using SEO, Local SEO, and paid social lead generation. Webjuice has years of experience helping the fastest-growing juice bar franchise in the US – Pure Green. We take care of the website’s design, branding, SEO, and Local SEO. We help each franchisee with a Google Business Profile by scaling the proximity on the map.
Understanding the Pure gree Franchise business
SCALING THE FRANCHISOR WEBSITE AND FRANCHISEE
Scaling doesn’t refer to the return on ad investment (ROAS), but it is an important consideration. We are a number-first agency. We do not leave anything up to chance. Our targets are known before we even spend a dime. Scaling involves driving qualified traffic towards a website that converts well, while also increasing the retention rate. It is also about managing variable costs. It sounds complex, but the math works like this:
During the discovery phase, we were able to identify several gems that would bring their sites to life. Through storytelling, we wanted to create a site that was rich with information about their franchise products and benefits, talk about what makes Pure Green different from other juice bars, and highlight why Pure Green tastes so much better than its competitors. Using wireframes, we laid out how that story would weave across the various pages and sections of the site to create cohesive and easy-to-navigate pages.
Our design team chose a clean and fresh design aesthetic to represent the purity and quality of Pure Green. It was an easy decision to use green as an accent colour for the site, and we sprinkled enticing, high-quality images of their juices and processes to weave their story throughout the pages. Once development started, one of the first things our developers did was update the version of Squarespace that Pure Green was using for CMS. Once this was complete, we coded the newly designed pages in HTML and CSS and integrated everything with the most recent version of Squarespace.
Test and Launch
SCALING THE FRANCHISOR WEBSITE AND FRANCHISEE STORES
What we did
One thing we are proud of is that we look at the business as a whole and not only as advertisers. It allows us to establish more intimate relationships with prospective investors or customers.
Local SEO for Franchisee
Pure Green Madison - Wisconsin
Keywords: smoothie, juice
Google My Business has become the creme de la creme of local search. After conducting our onboarding interview session with the team at Webjuice, we developed a custom local SEO strategy for the Pure Green Franchise business that focused on targeting local customers looking to purchase juice and smoothies within a 1-3 miles radius in different cities in the US.