Case Study · Pure Green Franchise · United States
From single-store roots to +400% organic traffic in one year — Pure Green Franchise.
Pure Green is the fastest-growing juice bar franchise in the US — cold-pressed juice served in pro-athlete locker rooms, luxury hotels, and 40+ franchise locations. We run SEO, local SEO, and paid social across the entire franchise network. In a single year, organic traffic grew 400% and local visibility went sitewide.
Where they started
Pure Green started with a handful of stores in New York City. By the time they engaged us, they were already growing fast — but the digital infrastructure hadn't kept up. The franchise network was expanding city by city, and every new franchisee needed to be discoverable in their local market on day one.
The website was on Squarespace. The franchise pages weren't built around buyer intent. The Google Business Profiles for each new location were inconsistent — some had photos, some didn't; some had categories set right, most didn't. Every new opening required manual SEO setup that nobody on the founder side had bandwidth to run.
The actual problem
Franchise SEO is a different game from single-business SEO. The challenge isn't just ranking the brand — it's making every new location rank in its specific city without cannibalising the others.
- No location-page architecture. The site listed locations on a single page. Each location needed its own indexable page with its own GBP-aligned local content.
- Inconsistent GBP setup across the network. Some franchisees had completed profiles; most hadn't. Categories, services, photos, posts — all inconsistent.
- No central process for new openings. When a new store opened, the SEO catch-up could take months.
- Underleveraged content. The brand had real authority in cold-pressed juice + nutrition — but the site wasn't ranking for the buyer-intent queries that mattered (smoothie, juice, juice cleanse, etc.).
What we did
The work split into two streams: site-wide SEO that lifted the whole brand, and a templated local SEO process applied to every franchise location.
01 · Month 1Audit + topical map
Mapped the entire keyword landscape — cold-pressed juice, juice cleanses, nutrition content, the franchise opportunity track, plus city-level local intent for every existing and planned location. Topical map covered both the consumer side and the prospective franchisee side separately.
02 · Months 1–3Site rebuild + topical map
Rebuilt key Squarespace pages with proper SEO architecture. Built the location-page template — one indexable page per franchise, with localised content, embedded GBP data, and clear conversion paths for both retail and franchise enquiries.
03 · Months 2–6Network-wide GBP rollout
Templated GBP setup for every existing location. Categories, services, photos, posts, products, attributes — all standardised. New openings now follow the same template on day one. Local citations rolled out per city.
04 · Months 4+Content scale
Cold-pressed juice and nutrition content built to capture top-of-funnel queries. Each piece linked back to product and location pages. Every franchise launch got a "[Brand] now in [City]" PR push for local backlinks.
05 · OngoingPaid social layer
Paid social campaigns running in parallel — both for retail product sales and franchisee acquisition. Each new location gets a launch-week paid social campaign targeting its specific catchment.
The outcome
The franchise network became visible everywhere it operated. New locations now rank in their primary city within weeks of opening because the GBP and local-page templates are airtight from day one.
- +400% organic traffic in one year — sitewide.
- +300% store visits via Maps — across the franchise network.
- 20,400 monthly Maps customers for a single peak-performing location.
- 8,490 monthly profile searches per location at peak.
- 446 direction requests + 27 phone calls per month from the GBP "Call" and "Directions" buttons alone (per location).
- Featured in Forbes for franchise growth.
What changed for them
Pure Green opened more than two dozen new franchise locations during this engagement, and each one launched with a working SEO and GBP foundation. The franchisees stopped paying for separate local SEO services — the network process handled it. Lead-flow for prospective franchisees stabilised, then accelerated, because the franchise opportunity content was suddenly ranking too.
Franchise SEO works when you stop treating each location as a separate project. Build the template once, refine it across the network, and every new opening compounds the brand's authority instead of dilluting it.
Running a franchise or multi-location business?
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