Scaled leads by 1,200% in six months — across four languages and three countries.

Where they started

Gazebo started in 2009. Family-run woodwork business in Slovakia, with a love for the craft that translated into a real product but a website that didn't translate at all — literally. Slovak only. Beautiful product photos buried under inconsistent UX. Strong word-of-mouth in Slovakia, zero presence anywhere else.

By 2017 they wanted to expand. Austria and Hungary were the obvious neighbours — same products, same buyers, just different languages. The website couldn't carry that growth. Every iteration we'd run since 2017 had to balance SEO depth, conversion-led design, and the operational reality of running a multilingual product catalogue.

The actual problem (2024 cycle)

Each website refresh moved the business forward, but every cycle revealed new bottlenecks. The 1,200% lead scale came in the cycle where we finally got the multilingual content engine right — every product, every category, every blog post in four languages, with localised intent.

• Translation-as-an-afterthought doesn't rank. Machine-translated content with the same English keywords stuffed into Slovak/German/Hungarian was ranking for nothing in any market.
• The URL structure was wrong for multilingual SEO. WPML was set up but not following Google's recommended hreflang + subfolder pattern.
• YouTube video assets weren't being deployed on product pages — which mattered because dwell time on Gazebo's product range improves dramatically when buyers can see the assembly process.
• Local SEO in Slovakia was strong; in Austria and Hungary, non-existent. No GBP profiles in the secondary markets, no local citations, no service-area declarations.

What we did

This wasn't a from-zero job. It was a targeted six-month sprint focused on the things that move leads: multilingual content depth, video on product pages, multi-country GBP setup, and Google Ads with remarketing.

The outcome

The numbers compounded faster than any prior cycle because every channel — multilingual organic, GBP, YouTube, paid — was pulling in the same direction.

• +1,200% leads in 6 months — combined organic + paid + GBP enquiries.
• ~600% conversion lift from Search Ads + remarketing audiences.
• Map pack #1 for primary keyword "pergola" across a 50km radius in Slovakia.
• Live in 4 languages with localised content per market — not translation.
• Cross-border product orders running consistently from Austria and Hungary.

What changed for them

Gazebo went from a regional Slovak business to a three-country operation in less than a year of focused work. The team grew, the assembly logistics grew, and the site became the central engine for everything — every channel funnels into it, every market converts on it.

We're now seven years into the relationship. Three website cycles in, four languages live, the foundations strong enough to keep compounding. The 1,200% number was the breakthrough cycle — but the work that made it possible started years earlier.