10 Local SEO Strategy Tips for Taxi Companies in Dublin, Ireland

dublin taxi seo strategies

You should make your Google Business Profile better by using correct and current information.

This includes a simple business title, description, and contact details.

Keyword research, making local backlinks, and using local ad channels are also important.

Also, taking clear pictures, and handling customer reviews. It shows simple service details can improve your online presence.

By using these ideas, you’ll create a base for doing well.

Struggling to Make Your Taxi Company Business Stand Out in Dublin, Ireland?

Webjuice SEO Agency focuses on helping taxi companies in Dublin, Ireland, improve their online presence.

They aim to bring in more customers using good Local SEO plans.

Our team, with more than 10 years of experience, will work with your business.

We will get to know your target audience.

Then, we will create custom strategies to help you grow in a sustainable way.

We provide careful services, including keyword research, on-page optimization, and page optimization.

This helps your taxi company rank high in search engine results and stand out from others.

Why is Local SEO important for your Taxi Company?

Local SEO helps your taxi business show up in search results for local searches.

This means people can find you when they type things like ‘Dublin taxi services’ or ‘taxis near me.’

When you improve your online presence for local search, you can get more visibility.

This helps bring more traffic to your website and attract new customers.

Most customers look for services online before they book.

By focusing on Local SEO for taxi company, you can get ahead of your competition.

You can also improve your online reputation.

This will help drive more bookings and money for your business.

A good Local SEO strategy can really set your taxi company apart.

How to Optimize Your Google Business Profile for Your Taxi Company?

First, make sure your title and description match your business well.

Choose the best category to help customers find you.

Title and Description

For your description, create a full explanation from the business's point of view. Make sure to show what makes you different from others.

  • Write a description that includes good keywords, especially local words like your city name.

  • Share your company’s story and other useful information customers should know.

  • Try to keep it between 250-750 characters, as the first 250 are the most visible.

Category

To do this effectively:

  • Use PlePer’s GBP Categories tool to get the latest list of available categories.

  • Check your competitors by looking at their listings’ page source on Google Maps. Search for ‘primaryCategory’ and ‘additionalCategories’.

  • Choose the most specific main category for your taxi company. Then, add 2-3 other categories that truly describe your business.

Regularly check and change your categories. This helps keep them relevant and can improve local search visibility.

Phone / Address / Map

phone address and map

Consider the following:

  • Use a local phone number and make sure it is easy to see, even with an office that is online.

  • Ensure your street address is correct and the same in all listings and on your website.

  • Place your pin right on Google Maps and fix it if it is wrong.

GBP Posts and Publish regular updates

This feature lets you share updates, offers, and events with your audience. This helps you stay in their thoughts and get more customers.

  • Use regular updates to share text, images, and buttons.

  • Make offers to tell customers about time-limited discounts or specials.

  • Hold events and share them with your audience to boost engagement.

Questions and Answers

Customers can ask questions about business hours, places, products, or special deals.

Your team should reply quickly.

Your Google Business Page will show these frequently asked questions for other customers to see.

You can't remove questions and answers from your account. However, you can ask to take away any inappropriate or offensive Q&As.

Responding to questions and giving good customer support will show how professional your company is.

This practice helps to build trust with new customers.

Respond to Reviews

google business profile respond to reviews

When you respond to good reviews, just say ‘thank you.’ For bad reviews, stay professional and do not start an argument.

  • Reply to all reviews, whether good or bad, quickly.

  • Make sure your responses are professional, even the negative ones.

  • Do not argue or use rude language in your replies.

Ask for More Reviews

You can use this to ask customers for reviews through email, WhatsApp, or Facebook.

When you click this button, it will create a link. You can copy and paste this link into your messages or social media posts.

You can also make a request quickly by clicking the ‘Email,' ‘WhatsApp,' or ‘Facebook' buttons.

This small step can help you get more reviews and raise your overall rating.

This is important for building trust and bringing in new customers.

Photos and Videos

To show media well on a Google Business Profile, think about these best tips:

  • Add a clear picture or logo to create a consistent brand.

  • Use a striking cover photo that shows one of your taxis working or features smiling customers.

  • Include several business photos or videos that show the services your taxi company offers.

List Products and Services

Here are some key points to reflect upon:

  • Name: Clearly state the service you offer (e.g. ‘Airport Ride’ or ‘City Tour’).

  • Category: Choose the best category for your service (e.g. ‘Transportation’ or ‘Tour’).

  • Description: Briefly describe the service and what it includes (e.g. ‘Door-to-door airport ride service with set rates’).

Connect Social Networks

Utilize Social Media for website checklist

Log in to your Google My Business and go to the ‘Info' section. Find the ‘Social profiles' and click ‘Add profile' or ‘Edit'.

Now, you can add links to your Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok profiles.

Enter the full web address for each social profile you want to link and click ‘Apply’ to save your changes.

Connecting your social networks can help more people see you.

It makes it easier for customers to find and talk to you on the platforms they like the most.

This can also help improve your local SEO.

This simple step can change a lot in your online presence.

What Is the Local Search Pack and Why Do You Need It for Your Taxi Company Business?

The Local Search Pack appears at the top of Google’s search results.

It is a prized position for your Taxi Company.

This spot shows the best choices and nearby options for customers looking for services like yours.

This pack usually has three local businesses. It shows their names, addresses, phone numbers, and reviews.

When your Taxi Company shows up in the Local Search Pack, you will get better visibility, more trust, and respect from customers who might choose you.

This is very important in Dublin. There is a lot of competition for taxi services there.

How to Do Keyword Research for Your Taxi Company?

To do this, you’ll want to:

  • Find out who your target audience is and how they search online.

  • Make a list of keywords for your taxi company, like “Dublin taxi services” or “airport transfers Dublin.”

  • Use tools like Google Keyword Planner or Ahrefs to look at search volume and competition.

What strategies can Taxi Company use to build local backlinks?

Here are some good strategies to help you get local backlinks:

  • Contact local business groups and request a link from their website.

  • Provide sponsorships for local events. These events will usually list you as a sponsor with a link to your site.

  • Team up with other local businesses to host events or join in events to create excitement in the local media.

These approaches will improve your local reputation and build strong local connections.

What Local Ad Channels Can Taxi Company Use Alongside SEO?

Here are some options to evaluate:

  • Google Ads: Focus on certain places and words to show up at the top of search results.

  • Facebook Ads: Connect with local customers using ads based on their age and interests.

  • Local Newspaper Websites: Promote your services on local news sites to reach people looking for local options.

How to run Google Ads for Taxi Company?

local ads for seo for solicitors

You need to share your store location, budget for ads, text for the ads, and any images or videos.

Google will then improve bids, ad placements, and ad combinations on its networks.

These include Search, Display, Maps, and YouTube.

Connecting your Google Business Profile to your Google Ads account is needed to show ads on maps.

This ensures that your taxi company’s ads reach customers looking for services in Dublin, Ireland.

Call to Schedule a Free Consulation for Your Taxi Company Business and Boost Your Ranking in Dublin, Ireland

Unlock More Rides with Expert Local SEO Solutions

Call Webjuice SEO Agency at 085 880 2213 today.

You can set up a free consultation.

Get started on improving your taxi company’s online presence in Dublin, Ireland.

People Also Asked

What is the price of using a local SEO plan for a taxi company?

You might be curious about how much a plan for local SEO for taxi companies.  The price can change based on the size of your company, the competition, and your goals. You should plan to spend at least €500 to €2,000 each month.

How Long Does It Take to See Results From Local SEO Efforts?

You usually see results from local SEO in 3 to 6 months. However, it might take up to a year or more to reach its best performance. This time depends on how strong your online presence is and the level of competition.

What Is the Importance of Mobile Optimization for a Taxi Company Website?

You should focus on making your website work well on mobile devices. Most customers will look for a taxi company on their smartphones. If your site is not easy to use on mobile, you will lose bookings and money.

Can a taxi company manage local SEO on its own, or does it need an agency?

You can manage local SEO yourself, but it takes a lot of time and skill. As a cab company, you need to keep checking and updating your SEO plan. This can be hard without the help of an agency that has the right knowledge and tools.

What Numbers Should We Watch to Check Local SEO Results for a Taxi Company?

You should keep an eye on numbers like website visits, search engine ranks, online reviews, and how many people take action. This will help you know how well your Local SEO is doing. You also need to check phone calls, bookings, and money earned from local searches to see if it’s worth it.

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Michal Barus

I have studied at the Dublin Institute of Technology for six years, and have been enjoying Dublin for the last 17+ years. By 2014, I had found my own thriving company, Webjuice. We generated over $10M+ in leads for our clients with organic traffic. We are the complete package, with our inspiration drawing from the latest web and marketing trends for your eCommerce brand or local business.

You can follow me on X and LinkedIn, where I am mostly active.

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