Start by improving your Google Business Profile with correct details, a catchy description, and important categories.
Engage your customers by posting updates on GBP regularly.
Respond to questions quickly and manage reviews in a professional way.
Optimizing your online content with good photos and videos can improve how you are seen online.
You should do keyword research.
Build local backlinks.
Use local ad channels like Google Ads to reach your target audience.
By taking these steps, you will be getting closer to improving your hotel’s local SEO.
There is a lot more to look into for reaching your goals over the long term.
Struggling to Make Your Hotel Business Stand Out in Dublin, Ireland?
At Webjuice SEO Agency, we know the challenges hotel businesses have in standing out in a busy market like Dublin, Ireland.
Our team can help you improve your online presence.
We will work to attract more customers to your hotel using our Local SEO services.
We have the skills in SEO and digital marketing.
We can make your hotel more visible in search results.
This will drive more bookings and help you reach your business goals.
Why Is Local SEO Important for Your Hotel?
It helps customers find and book their hotel quickly and easily.
This can increase more visitors and money for your business.
By improving how your hotel appears online for local searches, you will boost your chances of showing up at the top of search results.
This will make it more possible for customers to pick your hotel instead of the others.
This is very important for hotels in Dublin, Ireland.
A strong local SEO strategy will help you reach more customers.
It can increase your bookings and drive more revenue for your business.
How to Optimize Your Google Business Profile for Your Hotel?
You need to make sure that your profile is complete and correct.
This includes having a clear title and description, a fitting category, and current contact details like your phone number, address, and map location.
Title and Description
For the description, write a full ‘from the business’ overview.
This should explain what your hotel provides.
Include details about what makes you different from other hotels.
Include important keywords smoothly, especially local terms like your city name.
Share your hotel’s story and any important details guests should know.
Aim for about 250 to 750 characters. The first 250 are the easiest to see.
Do not add URLs or HTML code in the description.
Category
Here are some helpful tips to improve your categories:
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Use PlePer’s GBP Categories tool to get a current list of available categories and look at competitors.
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Choose your main category carefully, as it is important for local search rankings.
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Add 2-3 extra categories that fit your business, like ‘Luxury Hotel’ or ‘Boutique Hotel.’
Phone / Address / Map
Here are some key tips to keep in mind:
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Use your exact street address. Do not use a broad area. Check that it matches with your website and other listings.
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Make sure your PIN is set correctly on Google Maps. Send a correction if it’s not.
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Add good photos of your place. This will help customers find it.
GBP Posts and Publish regular updates
Some examples of updates you can post include:
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Short-term deals or discounts
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Future events or conferences
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Special offers or packages for the season
Questions and Answers
When customers ask about your business hours, places, products, or deals, be sure to reply to them quickly.
Your Google Business Profile will show these FAQs for other customers to see.
It’s important to respond quickly and offer good help to customers.
Note that you cannot delete questions and answers from your profile.
However, you can ask to remove any Q&As that are inappropriate or offensive.
Respond to Reviews
Here are some key points to keep in mind:
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Reply to all reviews, both good and bad, on time.
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Keep a professional tone when answering negative reviews.
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Don’t overlook negative reviews or argue with customers.
Ask for More Reviews
On your Google Business Profile dashboard, you will see a button called ‘Ask for Reviews.’
When you click on it, you will get a link.
You can then copy and paste it into emails, social media posts, or text messages.
You can also send a request right away using email, WhatsApp, or Facebook.
By asking for reviews, you will improve your rating.
You will also show guests that you care about their opinions.
This can make people trust more and book more.
Photos and Videos
Here are some media types you can add to your account:
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Logo: adds a brand to your page
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Cover photo: shows where your business is located
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Business photos: display your hotel’s features and rooms
Remember to change your images by using good keywords and GPS data in EXIF. This will help your hotel be seen more in search results.
List Products and Services
Here are the key items to include:
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Name and Category: Clearly state the name of each product or service, like ‘Deluxe Room’ or ‘Spa Package’.
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Description: Give a short overview of what each offering is about.
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Price: Mention the price for each product or service.
Connect Social Networks
To do this, log in to your Google My Business page and go to the ‘Info’ section.
Find the ‘Social profiles’ choice and click ‘Add profile’ or ‘Edit’.
You can now add links to your hotel’s Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok pages.
Type the full URL for each social page you want to connect.
After that, click ‘Apply’ to save your changes.
Connecting your social networks will help more people see you.
This makes it easier for customers to find you and interact with you on their favourite platforms.
It can also improve your local SEO.
This simple step can make a big difference for your hotel’s online presence.
What Is the Local Search Pack and Why Do You Need for Your Hotel Business?
This group usually has three top results, along with important details like addresses, phone numbers, and reviews.
By being in this pack, you can greatly boost the chances of getting new customers to your hotel.
A Local Search Pack presence also makes your business look more credible.
It helps you stand out from competitors and builds trust with people searching for your services.
In short, showing up in the Local Search Pack is important for hotel businesses.
It helps them stand out in local search results and increase their bookings.
How to Do Keyword Research for Your Hotel?
Here are some tips to get you started:
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Think of location-based keywords: Consider where your hotel is and the nearby places. Use phrases like ‘hotels in Dublin,’ ‘Dublin city centre hotels,’ or ‘hotels near Temple Bar’.
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Use online tools: Take advantage of online tools like Google Keyword Planner, Ahrefs, or SEMrush. This will find useful keywords and how often they are searched.
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Find long-tail keywords: Long-tail keywords are more detailed phrases that may have lower search numbers but face less competition. Examples are ‘luxury hotels in Dublin’ or ‘hotels with parking in Dublin’.
What Strategies Can Hotels Use to Build Local Backlinks?
Here are some ways to create local backlinks for your hotel:
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Work with local tourism boards, travel agencies, and event planners to be listed on their websites.
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Contact local bloggers and influencers to work together on content and get mentioned on their blogs.
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Provide special discounts or packages to local businesses and ask them to link to your website.
What Local Ad Channels Can Hotels Use Alongside SEO?
To begin, you should learn how to run good Google Ads campaigns for your hotel.
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Set up location targeting to find users looking for hotels near you.
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Make ad groups for specific features or services, like ‘luxury hotels’ or ‘hotels with free breakfast.’
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Use keywords related to your hotel’s location and services to make your ads more relevant.
How to Run Google Ads for Hotels?
To start, set up a local ad in Google Ads.
This is made to increase store visits and is mostly automatic, which saves you time.
You will need to give your hotel’s location, budget for ads, text for the ads, images, and videos.
Google will improve bids, where ads show, and ad mixes across its networks.
This includes Search, Display, Maps, and YouTube.
Don’t forget to link your Google Business listing to your Google Ads account.
This step is needed to show ads on map spots.
It will help you reach customers who are looking for hotels nearby.
Call to Schedule a Free Consulation for Your Hotel Business and Boost You Ranking in Dublin, Ireland
Change Your Hotel Business Using Trusted Local SEO Strategies.
Call Webjuice SEO Agency today at 085 880 2213.
You can set up a free consultation.
Find out how to improve your online ranking in Dublin, Ireland.
People Also Asked
How Long Before You See Results From Local SEO Work?
You will see results from local SEO in about 3 to 6 months. However, this depends on several factors. These factors include your current online presence, competition, and how good your strategy is. You will notice better rankings and more traffic as time goes on.
What are the prices for local SEO services for hotels in Dublin?
You may be wondering how much local SEO services cost. At Webjuice SEO Agency, we have no hidden fees, and our prices are clear. You will receive a customized quote based on what your hotel needs and wants.
Can a hotel handle local SEO by itself without an agency?
You can handle local SEO yourself, but it takes a lot of time and knowledge. You have to improve your website, make content, build local listings, and keep track of Google’s changes. This can feel too much for one person.
How often should a hotel update its Google Business page?
You should update your Google Business Profile at least once a week. This will help keep your hotel’s information fresh and correct. It shows any changes in hours, services, or offers. Doing this will help you have a strong online presence.
Do online reviews affect how hotels in Dublin rank in local searches?
You will see that online reviews strongly affect local search rankings. Google looks at them when checking your hotel’s trust and popularity. Ask guests to leave reviews. Make sure to reply quickly to both good and bad comments.
