Background
Company GAZEBO – Exclusive garden gazebos started in 2009. With years of practice and love for woodwork, they have grown their business internationally.
Webjuice has worked with Gazebo since early 2017 and we are still going strong after six years.
We feel proud that we have grown alongside Gazebo.
Over this time, we changed three website designs and used many strategies.
From SEO to drone videos, Gazebo is doing well in Slovakia and has also moved into Austria and Hungary.
Challange
To raise awareness and get more leads, the Gazebo website mainly depended on organic traffic.
Its website showed an increase in traffic and visibility each year.
To create a website that could be easy to find in searches, improve the user experience, and get more people to visit, Gazebo needed to update the UX/UI design every year.
They also had to optimize the experience for mobile users and refresh the current content.
Our main goal was to improve visibility on Google Maps and search results.
We looked carefully at their competitors and found the right balance of words and keywords to use.
We aimed for the keywords that would attract the most traffic on search results and Google Maps.
- A strong brand story and presence
- Improve traffic and visibility without payment
- More organic traffic from blogs
- Rank for top words that people search
- Appear for searches that fit your service
- Bring in leads with paid ads
Strategy
Everyone knows that having a good web design portfolio is important.
It lets you show your work to the world while you control everything.
This includes the design, animations, and navigation.
When you do this, you can shape how potential clients or employers see and engage with your work.
Next, we needed to find ways to make the content better in four languages.
We wanted to reach each audience, lower bounce rates, increase time on the site, and raise organic click-through rates.
- Add YouTube videos to every product and category page.
- Find out what users want and arrange the site’s content.
- Develop a URL plan to use existing value effectively.
- Delete and combine parts of the old website to boost keyword strategy.
- After the website goes live, keep an eye on SEO to fix any issues.
- Study local SEO competitors and use the right strategy.
UX Strategy
Our strategy for this client was simple – to create a beautiful website with colours in black and red like his logo.
We did some research about competitors and other similar websites.
After we came up with some ideas and draft designs in Adobe XD.
The client gave us some changes and we started to develop the website in WordPress.
Build
We used the Astra theme and Elementor.
The website is in four languages: Slovak, English, German, and Hungarian.
There are four domains for each country.
We set up the WPML language plugin for this. Each domain has content that is fit for each country.
To achieve this, we hired translators to create the right text with keywords in all four languages.
Test and Launch
Our quality assurance team knew it was important to test the website well.
They reviewed each page and feature twice to make sure everything worked properly.
To keep a steady user experience, they carefully checked everything on several web browsers and mobile devices in four languages.
Once everything was ready, we published the new website and waited for Gazebo to rank the keywords and track the leads.
Results
We took Gazebo’s old, messy, and confusing website and changed it into a clear design that tells its story well.
This was possible because of everyone’s hard work.
Now, the website is easy to use, well-organized, and available in four languages for a better user experience.
We take pride in seeing the business as a whole, not just as advertisers.
This approach helps us build closer relationships with potential investors and customers.
- Look at competitors’ positions on SERP and Map Pack
- Check the density of keywords, headings, and features they use
- Find lasting content topics and good keywords by doing keyword research
- Use on-page optimization to its fullest
- Focus on link building, including backlinks
- Add a clear call-to-action (CTA) and make it noticeable
- Include trust signals like the brand’s logo and disclaimers, and follow GDP rules
Local SEO for Gazebo
Gazebo – Slovakia (radius 50km)
Keywords: pergola
Google Ads (PPC)
The Gazebo makes pergolas and gazebos.
That’s why handling keyword lists and adding text for many products was tough.
Find out how the company boosted conversions by nearly 600% by using Search Ads with remarketing lists.
