Background
For people who appreciate old watches, the Ireland-based company Watchempire offers many services.
They sell, repair, and value watches.
They also have good watch accessories for sale.
Watch Empire belongs to Kish Jewellers’ company.
Challange
Your website is very important.
Users want a website that stands out.
Adding random things and thinking that’s enough is not a good idea.
At the start, you need to have a clear goal.
This will help customers understand what your company can offer.
- Study what competitors are doing and look for good keywords
- Create high-quality content for service pages and main keywords that many people search for
- Make the most of on-page optimization
- Build local citations and sign up for local directories
- Plan to boost visits on Google Maps and at your store
- Look at competitors each month to see their actions
Strategy
A good case study is always valued, especially in SEO.
It’s funny that even with many SEO case studies available, we still lack helpful information, especially case studies that provide great advice.
The redevelopment started in 2017, and the new site was set to launch in 3 months.
None of the brands that were bought had any strong organic rankings.
They were mainly acquired to get the technology and bring the clients under the main brand’s umbrella, which is a smart growth plan!
To create a master content map for the redirect map, it was important to gather all current rankings for each site, look at all the content, and decide what should stay where on the new site.
UX Strategy
Build
Our design team chose a clean and modern way to show the quality of Watchempire.
We installed Elementor on Astra to build the website using WordPress.
The client wanted a neat and easy style with striking images.
So, we selected bright brown and orange colours.
Test and Launch
The last step was testing on computers, tablets, and mobile phones.
Even though many think that all websites need to be mobile-friendly, not everyone has done that.
A lot of people should have gotten ready, but few did five years ago when it became clear that the mobile change would affect everything.
Half of all Google searches are done on mobile devices.
Many people use Alexa and Siri to find places and other information.
Once everything worked well, we launched the website.
Results
Since Google often changes their complex algorithms, what worked for ranking yesterday may not matter today.
You might still be using SEO techniques that Google doesn’t see as good practices anymore.
If these strategies, like link building, are misused, they can lead to penalties or even getting removed from Google search results.
You can feel at ease because we have created a helpful list of white-hat SEO strategies to help your business beat the competition in organic search results.
What we did
The most important thing for your website’s SEO ranking in 2022 will be its content. Also, the information should match what your clients want.
- Create a clear plan for keywords across the whole site.
- Make content that is of high quality.
- Plan URLs to use already valued links.
- Clean up and combine old website parts to help with the keyword plan.
- After the website goes live, watch for SEO problems and fix them.
- Do detailed research on competitors.
- Build links and citations that are of high quality.
