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Challange

Understanding is key to a good SEO strategy. That’s why, in our planning phase, we work with both the Franchisor and Franchisee to get a deep understanding of your business, your rivals, and your industry.

This helps us create a specific plan for your needs, instead of using the standard strategy that many agencies use.

The next step is to carry out this plan. We have teamed up with Pure Green Franchise to use a special SEO plan based on ethical strategies.

Since SEO is a long-term investment, our plans focus on both quick wins and lasting growth.

A strong brand story and brand presence
Chances to grow both online and in franchise store visits
More regular revenue for both the franchisor and franchisee
A chance to expand Pure Green and open more franchise

Background

Pure Green is the fastest-growing juice bar chain in the US.

It began with several stores in New York City. Soon, it expanded into an online business along with a franchise system and a wholesale section.

Pure Green cold-pressed juice is now enjoyed by pro athletes, luxury hotels, celebrities, and everyday people who want good nutrition.

Pure Green Franchise asked us for help to grow their franchise business.

They want to use SEO, Local SEO, and paid social ads to get leads. Webjuice has worked for many years with Pure Green, the fastest-growing juice bar franchise in the US.

We handle website design, branding, SEO, and Local SEO. We support each franchisee by improving their Google Business Profile to appear closer on the map.

Strategy

Scaling is not just about the return on ad investment (ROAS), but it is still very important.

We focus on numbers.

We don’t let things happen by luck.

Our goals are set before we spend any money.

Scaling means bringing real visitors to a website that sells well, while also keeping people coming back.

It is also about controlling changing costs. It may seem complicated, but the math is simple:

(Views x Change Rate x Value) – Costs = Profit.

This equation helps us find solutions for our clients’ growth.

So, bring in more visitors, change them as much as you can, boost their value, keep an eye on costs, and you will see your profit grow.

UX Strategy

During the discovery phase, we found several great ideas that would make their sites better.

Through storytelling, we aimed to build a site filled with details about their franchise products and benefits.

We wanted to show what makes Pure Green stand out from other juice bars and why it tastes better than the rest.

Using wireframes, we planned how that story would spread across different pages and sections.

We wanted to make sure the pages were easy to read and use.

Build

Our design team picked a clean and fresh look to show the purity and quality of Pure Green.

It was simple to choose green as the accent colour for the site.

We added appealing, high-quality pictures of their juices and processes to tell their story across all the pages. When development began, one of the first tasks our developers had was to update the SquareSpace that Pure Green was using for its CMS.

After this, we coded the new pages using HTML and CSS and connected everything with the latest Squarespace version.

Test and Launch

Our quality assurance team took testing the site very seriously.

They carefully checked every page and feature to make sure everything worked well.

They also looked at how the site worked on different browsers and mobile devices.

This was to ensure a smooth experience for everyone.

Once they confirmed everything was ready, we launched the new site and welcomed the Pure Green orders!

Results

Thanks to the work of everyone who helped, we changed Pure Green’s old, messy, and confusing site into a smooth experience that tells their story well.

The site is now neatly designed, easy to use, and offers a great shopping experience for all franchises and customers, both retail and wholesale.