[blocksy-content-block id="3378"]

Challange

Painting in Colour is one of the top paint makers and renovating companies in Dublin. Their main goal is to make homes look beautiful and inviting.

They asked us for help to create a new website and bring in new customers. Painting in Colour is new and does not have any reviews or history yet. The painter’s market in Dublin is crowded. Some have been around for more than 10 years.

This was a big challenge.

Robert and his team needed to stand out, and that’s when we stepped in to help.

Background

The first big challenge was to create a website with buttons that make customers want to take action. We wanted them to click the Call To Action (CTA) button or fill out the contact form.

Once we had an attractive website, we started using Google Ads. After the first week, we received some leads and results for the company.

In the meantime, Google Ads were used when we began working on SEO and local SEO. The content must be relevant to what your clients want, which is very important.

Look at what competitors are doing and find good keywords.
Pay attention to making great content for service pages and main keywords that many people search for.
Make the most of on-page optimization.
Create local citations and sign up for local directories.
Come up with a plan to get more visits to Google Maps and your store.
Review competitors’ activities every month to see their progress.

Strategy

Setting goals and figuring out how to reach them is an easy task for every business owner. If you set your goals early, you will stay focused and finish them.

While building a website, try to create a design that works well for you and your users.

By knowing your goals for dealing with customers, you can boost brand awareness and customer loyalty. Your website plays an important role in this.

Users will want a website that has a clear focus.

The worst choice you can make is to add many random things and leave it at that.

At the start, have a clear goal to help customers understand what your company can do for them.

Build

Our design team picked a simple and fresh look to show the quality of Painting In Colour.

The website is made with WordPress and set up on Astra using Elementor.

Robert wanted a neat design with eye-catching images.

We chose clear brown and orange colours to support the business. Our video team created promotional videos to represent his work and did SEO for YouTube.

Robert also shared good-quality images from his painting projects.

Test and Launch

The last test was on desktops, tablets, and mobile devices. Even though having a mobile website seems important, not everyone is ready for it.

Five years ago, everyone should have been ready, but few expected how much the mobile change would affect things.

Mobile devices make up 50% of all Google searches.

A lot of people use Alexa and Siri to find places and get information. Once everything was set, we launched the site.

Results

Since Google often changes their smart algorithms, what helped rank your painting business website yesterday might not matter today.

You might still be using SEO methods that Google doesn’t see as good practice anymore.

If these strategies are done wrongly, like link building, they could lead to penalties or even getting removed from Google search results.

The client felt relieved knowing that we made a helpful list of safe SEO strategies to help his painting company beat the competition in search results.