Rankings without leads are vanity
Top-3 positions on keywords nobody buys from is just a screenshot. We measure success in qualified phone calls, contact-form fills, and revenue — not impressions or vanity rank-checker reports.
Michal Barus
CEO · Since 2012
About Webjuice · Dublin
SEO built for businesses that want growth, not excuses.
Webjuice is a Dublin-based SEO and growth agency. We've been ranking businesses on Google since 2012 — long before "AI search" was a thing — and we've spent the last few years adding ChatGPT, Perplexity, and Google AI Overviews visibility to the work, because that's where buyers are starting their searches now.
We don't do slide decks. We don't do strategy retreats. We do the unglamorous work that actually moves rankings, leads, and revenue — technical SEO, Google Business Profile rebuilds, content built around buying intent, and websites engineered to convert.
10+
Years outranking excuses
€10M+
Generated in Sales
Since 2012
Before ChatGPT existed
What we believe · How we work
SEO is boring work done well. The wins compound.
The unglamorous work wins
Cleaning NAP entries, writing FAQ sections, fixing canonicals, building local citations, asking customers for reviews. None of it impresses an SEO conference. All of it adds up to a phone that rings.
AI search is search now
ChatGPT, Perplexity, Google AI Overviews — they're answering buyer queries directly and citing specific businesses. We started optimising for AI citation in 2023, and most Irish agencies still haven't figured out the work.
Honesty over upsell
If you don't need link building, we don't sell link building. If your local SEO is fine and your conversion rate is the problem, we say so. The audit is the audit — even when it tells you not to hire us.
Direct work, no agency layers
You work with the team that does the work. No account-manager telephone game between you and the technical lead. Faster decisions, fewer crossed wires, better outcomes.
Long-term over churn
SEO compounds. Most of our clients have been with us for 3+ years because the results keep growing. We'd rather build something that lasts than churn through six-month engagements.
Founder · Michal Barus
A bit of backstory.
I started Webjuice in 2012 — back when "content marketing" was a buzzword nobody could explain and "Local SEO" meant manually submitting to Yelp. The first client was a roofing company in Dublin who was tired of paying for Google Ads that didn't convert. We rebuilt their site, did the technical work, and within six months they'd hired a second crew.
That pattern hasn't changed in 12+ years. Most of our wins look the same: a business that's been quietly losing to invisible search problems, an audit that finds the obvious things competitors are doing better, six months of disciplined execution, and a phone that won't stop ringing.
Today Webjuice runs SEO + AI search + Astro websites for Dublin-local service businesses, Irish e-commerce stores, and international franchise networks. Same approach, broader scope. More about me personally on michalbarus.com.
If you want a partner who'll do the work and tell you the truth — that's what this is.
By the numbers · Twelve years compounded
A track record built one engagement at a time.
2012
Founded · before "AI search" was a phrase
€10M+
In sales attributed to client engagements
9
Public case studies — Dublin to United States
40+
Locations SEO'd at scale (Pure Green franchise)
5★
Verified Trustpilot + Google reviews average
3-yr+
Average client retention — most stay because results compound
Reviews · Verified on Google
5★ on Google. Here's what they actually say.
Before, we barely showed up on Google Maps and our website wasn't bringing in customers. A friend referred us to Webjuice and they delivered real results fast. Professional, supportive, and very affordable. Highly recommend to any business that wants better local visibility and more enquiries.
Ariana Mannion
Verified · Google Review
Big thanks to Mike and the Webjuice team. They sorted out our Google Business Profile and within about five months we started getting noticeably more calls and enquiries. Professional, responsive, genuinely knowledgeable — clear advice, no fluff, and the results really do speak for themselves.
Sadie Flynn
Verified · Google Review
Webjuice helped me grow my business online and made real improvements to my website along the way. They explained everything clearly, focused on what would actually move the needle, and delivered results without the usual fluff. Practical, consistent, and genuinely supportive.
Michael Lynch
Verified · Google Review
Webjuice have been fantastic to work with. They really took the time to understand our business and quickly improved our visibility on Google. Clear communication, measurable results, and they genuinely care about helping us grow. We've seen a real increase in quality leads since working with them.
Melissa Tudd
Verified · Google Review
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