The agency has the expertise you needThe most commonly used online marketing platforms are evolving very quickly – Google and Facebook, which together eat up most of the spending on online advertising, its advertising systems innovate in term of months and weeks. Expertise cannot be built overnight (unless the Agency is not able and willing to buy specifically for you from the outside). Therefore, if an agency cannot do today what you need, you’ll just have nothing else but to replace the agency.
The agency does not have the experience you needTo meet specific business objectives – large campaigns or important online activity – you need one of the agencies with people who know even how to show that the errors on which they have learned, have already passed. If your agency does not have experience with what you want to achieve, and failure for you is not acceptable risk, consider replacing the agency.
The Agency does not solve problems, but hidesIn complex online campaigns sometimes occurs a problem:
- campaign you create on Facebook, is not running,
- someone starts key visual a day earlier or a day later
- the budget wont derives or miss out.
- production of websites it’s not ready on planned date.